Campaign management and evaluation

Precise selection of target groups, communication with existing and potential customers and measuring the success of your marketing actions. GEDYS IntraWare 7 Marketing for IBM Lotus Notes is the efficient tool for your marketing and sales team. Increase the effectiveness of your campaigns.

Overview of the marketing software

Uniting and Consolidating Customers

Campaigns which produce results

Effective Campaign Implementation

Success Measurement

Overview of the most important functions

Further material concerning campaign management for IBM Lotus Notes Domino

Campaign management and evaluation for IBM Lotus Notes Domino
Presentation about campaign management with IBM Lotus Notes Domino

Continuative information and checklists about CRM

CRM information package free of charge

Uniting and consolidating customers - Long-term success

Use existing customer information for a target-group-specific campaign. The marketing application provides extended CRM functions for campaign management as a seamless supplement to the GEDYS IntraWare 7 modules.

With GEDYS IntraWare 7, your employees have the overall correspondence with customers, deadlines, tasks and contacts under control at all times. In addition, new target group information is fed into your CRM System with each campaign.

Campaigns which produce results

Current status and previous results through the campaign monitor.

Convert customer information into usable knowledge and gear your campaigns to maximum success. Address your customers at the right moment about matters that are of interest to them. Intelligent lists and selection tools in GEDYS IntraWare 7 Marketing enable you to reach prospective customers quickly and effectively. In this way, you are able to reduce unnecessary scattering losses and increase the prospects of success.

Effective campaign implementation for IBM Lotus Notes

The central action center supports you with the processing of your campaign actions.

GEDYS IntraWare 7 Marketing enables you to select the right target group and intelligent claims for your products and services offered. A central action center supports the efficient processing of the campaign actions. The monitoring informs you at any time about the current status and the previous results of your campaigns. The successful combination of interesting themes, preferential contact method and optimum timing makes it possible for you to generate qualified leads. These successful campaigns can be converted into models, which make it easier for you to roll out future campaigns quickly.

Success measurement

Complete cost control with the budget plan and overview of the actual costs.

Use the outcome of each campaign to expand your knowledge about the target groups. GEDYS IntraWare 7 Marketing supports you with extensive reporting and analysis functions. You can measure the response rate, pursue sales opportunities and monitor the costs of campaign activities.

With the help of these functions, you obtain precise information about your customers and can therefore quickly take sound decisions. You are able to react promptly to changed customer requirements and new market opportunities.

Marketing  - Main features at a glance

Campaign planning

Clearly arranged campaign profile with persons responsible, purpose and budget details for evaluation

Definition of models to be used

Milestones with reminder function

Precise timing of campaign start and end

Analysable, multilingual questionnaires for the campaign processing, including question and answer definition

Single-stage, multi-stage and long-running campaigns

Campaign actions with persons responsible, tasks, targets and costs, including beginning and end date

Variable and fixed costs analysis, including export to excel

Determining the responsible persons or pools per action/address

Types of action define type of offer e.g. drawing up course of events, mass mail etc.

Downloadable guidelines for action implementation

Results definition with follow-up action

Action plan as a graphical presentation of the action process

Archiving of completed campaigns with documentation of campaign purpose, budget planning, survey results and campaign valuation

Transfer of events from campaign document into the Office database

Possibility to copy actions, questionnaires and agents for other campaigns (action models)

Address selection - Marketing lists

Definable search rules for automatic and manual selection from all company, contact and document information

Selection alternatively in background, also as interval

Extended address selection with filter criteria

Last selection can be repeated

Automatic activation of campaign addresses

Automatic correction in case of duplicate selections from GEDYS IntraWare 7 Contacts databases

Manual selection within GEDYS IntraWare 7 Contacts databases

Address assignment of campaign addresses from Contacts and Portal

Assignment of campaign addresses to person responsible for action, pool

Recording of responses to questionnaires in the campaign address

Recording of additional costs in the address

Change of limitation of beginning and end and re-submission

Export of marketing lists to MS Excel for transmission to service providers

Implementation and documentation - Central action center

Easily monitored implementation of all assigned actions

Overview of allocated addresses, tasks, models, purpose of the corresponding campaign

Quick links for the rapid compiling of telephone notification, e-mail, sales opportunities and other events

CTI integration

Indication of pool addresses for the processing or allocation

Document search and creation of activities by address

Determination of the models to be used

Assignment of documents in Office databases with link to campaign, action and campaign address, including link view to documents drawn up

Response and new information in the campaign addresses for future evaluations

Compile results of the questionnaire in the campaign address

Enter additional costs for an address

Change the timing and follow-up

Analysis

Monitoring the status of the campaign

Selection of campaigns/actions to be analysed

Grouping of the results

Selection of graphic form of representation

Presentation as table with valuation

Export to MS Excel

Campaign valuation with comparison between costs and sales opportunities and export to Excel

Budget planning with planned budget and actual costs and export to Excel

Integrated Contacts and Office modules