The benefits of a CRM system
Why is CRM important?
The advantages of CRM are not only manifold and interwoven in many ways. You also touch your employees and partners beyond your customers. The basis for everything is the extensive but targeted collection of the data.
The benefits of CRM for your business, customers, partners, and employees
With a CRM system, you can then first manage all contact details of your customers and business partners in a structured and clear manner. They collect interactions and collect all important information about them along customer journeys, the journey from lead to the completion of purchase. Without electronic support, this mass of data cannot be handled at all. Information is forgotten or lost due to employee turnover.
The basis for benefits of CRM: gain, find and systematically use data
Such data and its systematic storage and use are extremely valuable for your business. Trends in the behavior of your customers only become visible when the data sets can also be related to each other. The support of a CRM software then offers you the advantages of CRM.
1. Transparency: The right data to access
If all customer data is stored in one central location, all employees can access the same information. This has advantages if an employee is not available and information is urgently needed. Likewise, information does not simply disappear with an employee when he leaves the company. In addition, a CRM system brings advantages for cross-team collaboration, for example for agile teams.
2. Efficiency and productivity: Relieve your employees with automation
The central storage of the data relieves your employees. When a customer calls, your employee can quickly access all information and provide courteous and targeted support to the customer. With cloud CRM solutions, this even goes from anywhere where an Internet connection is available.
For cases where network availability is not available, you need an offline client. So that you can use the data with e.g. mobile CRM on your tablet – even offline.
Numerous automations make your employees’ workflow easier. This saves time in the right places. Your employees gain more freedom to deal with your customers and their needs.
3. Gain insights: AI, analyses and key figures
By collecting a lot of customer information, your company can quickly access enormous amounts of data. In times of Internet of Things, data from your machines may also be added, for example when they need maintenance.
Only with modern analysis tools can these be easily evaluated. From this, you can in turn derive insights that enable you to serve your customers even more precisely, adapt your products to your needs, or identify business areas that should be optimized.
AI in CRM: One of the advantages of CRM in the future
A completely new space of key figures opens up, which you can use to your advantage. Some tools already rely on artificial intelligence (AI in CRM), which even takes the steps of evaluation and knowledge gain as far as possible independently. Then all you have to do is weigh up the instructions for action.
4. Strong ties: Loyal customers, partners and employees recommend your business
All of these benefits are ultimately aimed at strengthening your customer loyalty and increasing new customer acquisition. The better you serve your customers, the more loyal they become and thus their Customer Lifetime Value, whose long-term value for your companies increases.
One of the important advantages of CRM: retaining business partners and professionals
But also the advantages for your relationships with business partners and employees are not to be denied. Young tech-savvy generations work as a matter of course with professional software support. With paper work, you only deter them.
While we are threatened with a shortage of skilled workers, a CRM system is easily used as an advantage in the fight for young talent. Here’s the keyword: New Work.
All in all, it makes it easy to work in and with your company.
5. Identifying Improvements: Optimizing All Departments
Whether It’s NPS (Net Promoter Score) surveys of customers, company and product reviews, or suggestions from your employees, everything flows together in CRM. And this enables you to gain knowledge to optimize your customer processes. This is then done, for example, in the form of:
- stronger sales management based on sales metrics
- better marketing ROI through more targeted speeches
- of new or mature products and services by including concrete feedback
Information that is often lost over time is always available for your analyses and provides the basis for beneficial measures.
6. Decision bases: accurate forecasts
The CRM system therefore offers you a huge amount of data that can be used specifically for analyses. Use the data to determine whether your KPIs have been met, identify reasons for success and failure, and identify further potential for improvement. In short: Thanks to the CRM system, you know which adjusting screws you need to turn in order to sustainably increase your success.
7. Benefits of CRM: More revenue, more profit, more competitiveness
Contrary to the doubters that still exist, data analysis in many areas enables unprecedented possibilities (keyword: big data). The best proof of the resulting benefits are successful companies such as Facebook, Google or Amazon, which are almost entirely based on insights gained from big data.
The analysis of CRM data in conjunction with other sources, such as analyses of other company data or public statistics, reveals new correlations, probabilities, and decision options. Let this help you make your economic decisions. In this way, you increase your sales and profit and face your competitors in the long term.
Our free live presentation gives you insight into the benefits and benefits of our CRM and the phases of CRM rollout.