Step by step: the CRM time travel from 1989 to the present day
The development of CRM software accompanies us from THE very beginning of GEDYS IntraWare and our customers. The 30 years of CRM time travel have brought us a lot of experience, which we pass on time and again to our customers and new customers with CRM consulting and services.
The customer’s journey: What drives the customer? At which touchpoints on the customer trip can we support and support him? The future holds a lot for the CRM world. The CRM software must not only be up to it, but ideally also be a step ahead. And it’s certainly not the last step on CRM time travel.
GEDYS IntraWare Winner
Top 100: Top innovator
An award says more than a thousand words. For this reason and out of conviction, we have faced the jury and were awarded as the top innovator in 2017. It is always a nice feeling to be awarded on the CRM time travel for our CRM software.
CRM becomes social
Email alone is no longer proactive enough. Status information, comments, chats, etc. are required for clear information gathering. With extensive new and further developments, it has been possible to incorporate social channels into CRM.
Extension of the CRM
on XRM solutions
With the classic CRM, customers are the focus of all activities. With the change of time and the growing demands on the market, the desire for solutions became great, which also capture cross-company relationships with partners, suppliers, applicants, dealers, etc. Now the CRM time travel goes even further. The birth of xRM solutions.
CRM goes to the cloud
Another approach to using a CRM solution developed in 2012. For those who want to start quickly with a CRM and do not want to purchase additional technology or service, CRM in the cloud was just the thing. With high security standards and versatile customization capabilities, the advantages of a cloud application such as Cloud CRM are still convincing to this day.
CRM becomes mobile
CRM solutions have been used in an increasing series of companies. But until now, the work was tied to the office and the PC. In 2011, it was time to make CRM possible on mobile devices as well, as more and more users also needed mobile access to the data. This is how mobile CRM began to establish itself. Today there is a CRM app.
CRM becomes analytical
Customer and address data could be managed better and more structured. However, in order to be able to work with the data even more efficiently, various functions have been developed for statistics, reports and analyses. This made the data more meaningful and provided an informed basis for decisions and processes.
CRM improves service
Thanks to the software support, customers could be served better and easier. But in order to optimize customer support and how to deal with questions or problems, CRM moved in for service and IT. The support services could now be provided quickly and easily.
CRM conquers marketing
In addition to the classic sales value that the first CRM systems fulfilled, it was quickly recognized that the data could be used even further in the company. This data should also be made available for marketing campaigns. Whether for sending form letters or invitations to events – from 2006 CRM offers the right functions for these purposes as well.
Sales Control (VIS, SFA)
A big step for sales and an essential part of CRM software were created in 1999 with the VIS (Sales Information System) and the SFA (Sales Force Automation). With these enhancements, statistical evaluations and automated sales processes with CRM could be mapped in sales. From lead management, tracking opportunities, and monitoring appointments and tasks.
Simple CRM system
A first rudimentary CRM system for addresses and the simple storage of correspondence has been developed. This has greatly simplified business processes. The basis for a customer management system has been created. We give full steam on the CRM time travel.