TECHNICAL ARTICLE
Closer to the customer
CRM in Transformation
What companies need to look out for if they want to adapt their CRM to the new digital world and be closer to the customer. This article (in German language only) appeared in the print edition of SQ magazine.
The article addresses the following questions:
- What is digital transformation?
- What distinguishes the digital age?
- What are the opportunities and risks for companies?
- What role does a CRM play in this?
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Closer to the customer
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