TECHNICAL ARTICLE
With CRM to the success strategy

Draw strategic conclusions from central evaluations of employee experiences


Article published in the Railway Manager: Reference Story DB Communication Technology by GEDYS-IntraWare
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Our article “With CRM to a strategy for success” describes how DB Kommunikationstechnik can use CRM to evaluate the experiences of its own sales staff and use them strategically. Published in Bahn-Manager magazine, issue #04/05 2020, starting on page 30 (in German only).

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With CRM to the success strategy

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