The suitcases are packed. We're off to CEBIT.

CEBIT 2018 – Business, Leads and Ideas. The triad of trade fairs, conferences and networking events enables a 360-degree view of the digitalization of companies, administration and society. (Source:
But before it could start, a lot had to be done.

To Do’s

The “To do” lists were long. Our marketing department was brainstorming, designing, talking and discussing. What do we really need?
Logically, a booth. Clearly. But only with a booth is it not enough.
We need an appealing stand design, a meaningful structure, giveaways, and much more.
Each booth has small giveaways to give. Ballpoint pens, lanyards or blocks are the most widely distributed gifts at trade fairs.

According to a study on the efficiency of promotional articles published in January 2012, carried out by the GWW Association of The Promotional Industry, the concrete use of an advertising item has the highest relevance for the recipients, followed by simple manageability, high quality and originality. The study also shows that promotional items can fetch up to 76.

These quality criteria are a prerequisite for this, according to the AdCoach:

  • Likeability
  • Originality
  • High quality
  • eye-catching advertising imprint

The heads were broken specifically for a slogan for CEBIT. It’s not that easy. Lots of ideas that are thrown over the top again. What should the wording be like? Young and fresh? Or rather classic? There is so much choice. A playground of creativity.


The focus is, of course, on the trade fair stand. The measurements are present. Ran went to think about it.
We have made a true-to-scale model out of paper and cardboard. You’ll think a bit old-fashioned today, but that’s how the placements of the elements such as kitchen, counter or bar can still be pushed back and forth. How can the area be used most efficiently?
Is a bar needed? How should the counters stand? It should look good, but of course it should also serve its purpose. The sales staff need enough space to present the products at the counter. The ambience should also not be sterile but inviting. There are so many possibilities.
When the ideas were in place, they went to the trade fair builder, with whom questions or ideas could be clarified together. Exhibition stand, check.

How much is the fish?

Of course, the budget must always be kept in mind when it is in mind. But the task is always to get the maximum out of it. Find alternatives when other ideas fail because of money or implementation. Continue to brainstorm and develop new ideas. These are the small challenges that make trade fair planning so exciting time and again.

Loyal helper in stressful trade fair times

With the project management tool GEDYS IntraWare Project, projects can be planned and implemented without stress. Deadlines can be set and tasks can be distributed.
With CRM in Marketing, customers and interested parties can be informed and invited about the upcoming event as part of the telephone acquisition.
Through individual campaign steps, the Cockpit campaign provides transparency about progress and achievement of goals.
This way, even chaotic trade fair days can survive and bring the event well across the stage.

We are ready to be full of energy and look forward to an exciting week at CEBIT. Are you there? Come visit us — Hall 16, Stand H16.