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Customer Lifecycle
The Customer Lifecycle (or customer loyalty cycle) describes the relationship between customer and company. Here you will get to know all 6 phases of the Customer Lifecycle.
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Customer Experience: An unforgettable customer experience
Customer Experience: Discover valuable tips that will help you grow your business by delivering a memorable customer experience.
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The 6 C-Factors and Customer Experience Management
We often talk about the customer journey, touchpoints, lifecycle – but what’s that? What makes Customer Experience Management? Find out here.
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Understanding and optimally controlling the customer journey
Making customer journey as enjoyable and smooth as possible is an important aspect to build long-term customer loyalty and increase customer satisfaction.
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New buzzword Customer Centricity?
In order to focus on the customer and his or her individual needs (customer centricity), efforts must go beyond the boundaries of marketing and be practiced throughout the company.