REFERENCE STORY
Berndorf Band Group
Progress on the line
The Group modernized its sales and service processes worldwide with the CRM of GEDYS IntraWare.
The Berndorf Band Group, as an internationally active group of companies and as a market leader in the manufacture of endless steel belts and steel belt-supported process plants, relies on modern and efficient processes throughout the company – including the management of its customer data.
Because the old CRM system at the main location in Austria was no longer sufficient and a cross-group solution was desired, Berndorf Band turned to GEDYS IntraWare to integrate an optimal and individual CRM solution.
“GEDYS IntraWare represents a competent and solution-oriented partner for us. We can only benefit from their extensive experience in project management and their intuition for future trends.”
Sabine Hermann, Berndorf Band Group, Marketing Analyst and CRM Project Manager
The global working as a goal
The existing, in-house programmed CRM system lacked many functions that are now considered standard in the CRM sector. Adjustments would only have been possible with a great deal of effort. This meant that modern, comprehensive support for the Berndorf Group from the company’s IT was no longer available. In addition, the integration of subsidiaries and partners into the existing system was problematic, which was no longer sustainable in terms of the Group’s long-term corporate goals.
With the help of a consulting firm, the Berndorf Band Group was therefore looking for a new CRM solution that would be up-to-date, extensively customizable, and usable worldwide. The decision was made in favor of the cost-effective CRM system from GEDYS IntraWare. One of the decisive factors in the decision in favor of the new system was the user-friendly interface. Many employees at Berndorf had previously been deterred from working with the existing CRM because the program was not intuitive to use and because it lacked e-mail integration and an interface to SAP, although SAP had been the leading system at Berndorf for years.
With foresight into the future
The long-term goal at Berndorf Band is to centrally document and view the entire group’s data. This promises enormous advantages – on the one hand with regard to the globalized economy and on the other hand for the alignment of processes in the various subsidiaries. All data is easier and quicker to find thanks to centralized and targeted archiving, which supports both collegial collaboration and communication with customers.
Overall, Berndorf Band is very satisfied with the new CRM software from GEDYS IntraWare. User acceptance has increased significantly with the modern user interface and practical email integration, which is shown by the higher number of entries. Data is easier to store and track, more data is collected and the integration of business intelligence promises even more insightful evaluations in the future. This means that nothing stands in the way of endless customer relationships.
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