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Customer reference Christian Bauer GmbH + Co KG

Customer reference Christian Bauer 1
CRM for the automotive industry, photo of an e-concept car, GEDYS IntraWare
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Christian Bauer GmbH + Co KG is improving its customer service with digitalized sales processes.

“With the new CRM system from GEDYS IntraWare, we were able to simplify, standardize and accelerate work processes. This has brought noticeable structure and calm to our day-to-day business. Working is more relaxed.”

Paul Walton, Head of Sales and Marketing at Christian Bauer GmbH & Co. KG


Metal industry






Christian Bauer is an international family business that has been manufacturing high-quality disc springs and precision parts for numerous industries for decades. Not only quality, solution orientation and expansion are clearly at the center of the company’s policy, but above all the customers. With a focus on optimizing customer service and efficiency, the company’s sales processes were digitalized with the help of GEDYS IntraWare’s comprehensive CRM system.

Reference Christian Bauer, Logo coloured
Customer reference Christian Bauer 8

Sales lost in the Excel mess

In the constantly evolving Christian Bauer company, which relies on highly qualified employees and state-of-the-art technology to manufacture its high-quality products, the sales department was to be modernized and fully digitalized.

While SAP had already been in use for some time as the leading ERP system for preparing quotations, Christian Bauer now also wanted a CRM system for optimum customer care. The entire sales process should be transparent and better structured and supported by sales pipeline management.

In the past, various Excel lists were used, which offered little overview of the pipeline and no possibility for efficient data retrieval or preparation. This cost a lot of time and nerves, and tracking and evaluation proved difficult. There was a fundamental lack of overview.

Christian Bauer takes a far-sighted approach to the digital future

With the GEDYS IntraWare CRM software solution, the sales processes at Christian Bauer have gradually been completely digitalized.

The sales team can now immediately see who is responsible for which inquiry, what the status is and what information is already available about the customer and the inquiry. Data on contact persons from SAP is simply transferred to CRM via an interface.

Key figures relating to the respective sales opportunity, such as opportunity size, follow-up or win-loss analysis, had to be compiled beforehand from several Excel lists. The time required for this has been reduced from several hours to just a few minutes, as the evaluations can now be created with a click of the mouse.

Request the free reference story as a PDF here.

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Christian Bauer, titlepage to reference story from GEDYS IntraWare
Christian Bauer, titlepage to reference story from GEDYS IntraWare

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