Customer reference DB Kommunikationstechnik GmbH

CRM system to replace administration with Office

As a service company of the Deutsche Bahn Group, DB Kommunikationstechnik GmbH is a full-service partner for the planning, provision and maintenance of communications technology. It covers all areas of security, automation, information and telecommunications technology as well as print production and information logistics. And it does so 365 days a year, at 75 locations, with 2,000 technicians, planners and engineers. The company provides these services not only to Deutsche Bahn, but also to “DB-external” customers. For this reason, around 50 employees work in the sales team.

It was clear to DB Kommunikationstechnik GmbH that it needed a CRM and that the previous work with Excel and Word files had no future in the company. The pros and cons of introducing CRM were weighed up together and Gerhard Pentz was finally appointed as the technical project manager. The latter brought with him not only experience with CRM systems, but also experience as a former sales manager, which underscored his qualifications as a CRM project manager.

Practice is in the system

Already convinced by GEDYS IntraWare from previous encounters, Mr. Pentz invited us to pitch. In comparison with 8 other CRM systems – selected mainly on the basis of user test versions – GEDYS IntraWare CRM made it to the final selection with two other competitors.

In the following workshop, our CRM finally convinced us with its professional user guidance and well-rounded system logic. But individual customer support by our competent sales staff also played a major role.

“With GEDYS IntraWare’s CRM, practice is noticeably in the system. “
Gerhard Pentz, CRM Project Manager, DB Kommunikationstechnik GmbH

All hands on board

Mr. Pentz specifically involved his employees in the decision-making process and thus prevented the CRM project from failing due to low usage of the system.

Even the never-ending doubters were convinced by the GEDYS IntraWare CRM software, especially by the well-designed user guidance. By means of a call for tenders among the employees, an individual name was also found for the CRM in order to promote identification with the system. Now it is affectionately called “CARMA” internally.