Customer reference Gustavo Gusto
CLEAR VIEW OF THE MARKET
With GEDYS IntraWare, GUSTAVO GUSTO achieves optimum sales management and a clear view of the market thanks to transparent documentation in the CRM.
without obligation and free of charge
“We are delighted with the extremely fast and precise implementation of our requirements by GEDYS IntraWare.
This enabled us to achieve our goals without any problems.”
Ralph Zenker, Sales Manager, Gustavo Gusto GmbH & Co. KG
GUSTAVO GUSTO
Revolution in the freezer
With Gustavo Gusto Pizza, Gustavo Gusto GmbH & Co. KG has launched a revolution in the freezer. In 2003, Christoph Schramm, then a business administration student, opened the first wood-fired pizzeria in Passau and achieved complete success. To research the perfect basic recipe, he first went on a trip to Italy with friends.
In the following years, a few more restaurants and a delivery service are added. Eventually, the friends come up with the idea: It must be possible to get such a genuine Italian experience from the freezer – the story of Gustavo Gusto begins.
Since 2016, the company has been growing unstoppably. With 45,000 store visits a year, the demand for documentation and analysis of existing customer data is also growing. The in-house sales organization introduced in 2019 increasingly required corresponding software.
With GEDYS IntraWare, the sales department was finally able to introduce a reliable and functional CRM system that meets the individual requirements of the department.
Since the genuine Italian frozen pizza experience went on the market in 2016 – with the original basic recipe from 2003 – Gustavo Gusto has been celebrating its success story. Initially only available in the region around Bavaria, the Gustavo Gusto GmbH & Co. KG brand now supplies around 7,600 stores throughout Germany as well as in parts of Austria and Switzerland.
In a very short time, Gustavo Gusto has become the fastest-growing food brand in Europe, leaving well-known competitors behind. The secret? Here, the sale is not about price or mass selection, but simply about quality.
The 5 types of pizza are largely produced by hand with high-quality, preferably regional ingredients. And even climate-neutral. Gustavo Gusto convinces customers of its excellent quality at up to 3,500 tastings per year.
The range has now been expanded with Gustavo Gusto ice cream in various delicious flavors.
“The time saved by the visit report in GEDYS IntraWare CRM is critical to achieving our sales goals. In fact, our expectations have been exceeded.”
Ralph Zenker, Sales Manager, Gustavo Gusto GmbH & Co. KG
Exceeding yourself – better with an overview
With increasing success, the company also grows. Gustavo Gusto now employs around 300 people. 24 of them work for the in-house sales department introduced in 2019.
This initially works without reporting. Gustavo Gusto quickly decides to upgrade here, because with 45,000 store visits a year, only comprehensive, transparent and analyzable documentation leads to decisive insights.
This was followed by extensive price & performance comparisons of various CRM software providers. In the end, GEDYS IntraWare was able to prevail against several well-known competitors.
In addition to the positive cooperation with the project team, the functionalities of the system and the ability to implement the required services at short notice were convincing. Instead of the six months offered by competitors, GEDYS IntraWare enabled implementation in six weeks.
CRM with hosting for quick start
The rapid implementation of the desired services at Gustavo Gusto is made possible, among other things, by the choice of GEDYS IntraWare Cloud CRM including hosting.
This eliminates the need to set up a corresponding infrastructure and build up the necessary resources in advance. Customizing the CRM system can also start more quickly.
Revolutionized visit reports
A special core element of the new CRM system is the customized visit reports: the main task of the sales department is to make regular visits to the stores that offer Gustavo Gusto’s products. All data on the presentation and placement of the products is recorded there on site, from POS materials and performance status to competitors.
Employees in the field sales force can now use the CRM app to easily enter the results of a visit via smartphone while on the move. The operation of the app has been optimized for intuitive comprehensibility. Photos can also be stored directly.
This makes recording information extremely easy and efficient. The practical radius search makes it easier to quickly find the relevant customer file.
Conclusion:
Instead of two hours, employees now only need 10 minutes for a report!
Smart workflows for perfect planning
The CRM system also forms the basis for regular weekly planning. Visit rhythms stored for the individual customer markets serve as a reminder of the next visit date. From the list of upcoming visits, the individual appointments can be easily dragged and dropped into the weekly schedule. Via CRM with route planning, tours from store to store are also planned in no time at all.
Transparency thanks to
Live data
Thanks to constant live data synchronization, sales management accesses the new information immediately after it has been entered by the field sales force. Convenient dashboards on market visits, tastings, facings and facings extensions ensure the necessary overview of various KPIs, territories and customers.
As a result, the review and adjustment of sales strategies, resource planning and employee coaching can be extremely fast and flexible.
As a special element, an extensive rights and roles system also allows all other employees in sales to view certain reports in order to assess their own performance.
The Gustavo Gusto revolution is spreading
The visionary company has not only set itself the goal of generating a 125% increase in sales, but is also working on expanding its product portfolio, for which additional individual adjustments to the CRM are planned. In addition, GEDYS IntraWare will extend the CRM software with a complaints management system and comprehensive e-mail integration to optimize customer service. What seems certain is that Gustavo Gusto’s frozen revolution is here to stay.
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