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With a CRM for optimal customer service

With the GEDYS IntraWare CRM, the sales service provider INSTASELL realizes even more effective visit reports including a live ordering system and real-time data for optimal service and full transparency for its customers.

Customer Reference INSTASELL 8

Especially for the food retailing, INSTASELL offers relevant competencies at all sales levels. For the sales projects of his customers, the work directly at the point of sale is an important factor. Therefore, among other things, a suitable solution for the recording, visualization and evaluation of the tasks set by the customers was sought. With combined creativity and motivation, INSTASELL and GEDYS IntraWare created a software solution for individual cases in external sales.

Guarantee logo: GEDYS IntraWare data protection according to GDPR
Customer Reference INSTASELL 9
Customer Testimonial GEDYS IntraWare: Logo of INSTASELL







“Making possible what the customer would like – that’s what GEDYS IntraWare lives by.”

Michael Schulte-Kump, Managing Director, INSTASELL GmbH & Co. KG

Above-average growth at INSTASELL

In mid-2020, the personnel and sales service provider INSTASELLwas founded. With Managing Director Michael Schulte-Kump as the beating heart, the company draws on more than 30 years of experience.

The coordination of more than 10,000 temporary employments and the management of sales projects at national level reflect the wealth of experience of Managing Director Michael Schulte-Kump, which he and his team now use for sales customers in all industries and regions throughout Germany.

In this way, INSTASELL manages to position itself on the market as the fastest-growing company with comprehensive competences, creative strategies and targeted measures for the sales projects of its well-known customers.

INSTASELL offers everything related to external sales:from the strategic product launch, the provision of highly qualified personnel to the development of suitable controlling KPIs.

Recommendations are the best reference

Decisive for the cooperation with GEDYS IntraWare were experience reports of a business partner from the industry. There, the GEDYS IntraWare team had already been able to demonstrate the openness and flexibility with which it tackles individual projects. The structured implementation of the project management as well as the fast implementation and adaptability in the course of the subsequent cooperation strengthened the positive impression.

Individuality for the user

The challenge for INSTASELL in finding a suitable CRM was to make reporting so adaptable that INSTASELL could apply it to the diversity of its customers. No matter whether it is a simple reporting system with pure master data of the customer or complex processes with connection of external data interfaces are necessary. The goal was to be able to work efficiently and effectively at the point of sale. GEDYS IntraWare accepted the challenge and developed the desired solution in close collaboration with INSTASELL.

“The willingness to implement our creative and individual wishes at full capacity – and even faster than anyone else – has inspired us.”

Burkhard W. Köhn, Project Manager Sales Force, INSTASELL GmbH & Co. KG

Optimized reporting
with a CRM

Strategically, a solution for a well-known customer from the food industry was first implemented. This involved the mapping of a complex, holistic reporting system with the connection of external third-party databases. At the same time, it had to be ensured that product management of more than 130 products and more than 70,000 action reports could be managed for this customer.

Full efficiency in the field with templates and live data

The sales professionals of INSTASELL can now maintain the results of their visit via the CRM app directly at the customer’s site via smartphone or tablet. The intuitive user interface makes data entry simple and efficient – even photos can be ed deposited without any effort. With integrated radius search, weekly and route planning, the CRM offers all possibilities for a productive approach.

Through real-time data transmission, all processes can be viewed and evaluated directly in the system. This offers optimal transparency,not only for the in-office staff of INSTASELL itself, but also for its customers.

The highlight: Live ordering system

By connecting an external merchandise management system, all sales and office staff can now record, trigger and manage product orders for their customers. This enables a complete follow-up of triggered orders at different levels as well as versatile evaluations.

Openness & Tolerance
for innovative services

The CRM system is also the basis for regular weekly planning. Visiting rhythms stored for the individual customer markets are reminiscent of the next visit date. From the list of upcoming visits, the individual appointments can be easily dragged into the weekly schedule via drag and drop. With the route planning integrated in the CRM, the tours from market to market are also planned in no time at all.

Conclusion: Common values plus
Mix of the right skills

One thing is certain: INSTASELL and GEDYS IntraWare are united by the desire to find the optimal solution for every customer problem – with creativity, flexibility and a great pinch of courage for something new.

Reference Story INSTASELL: Post image from the POS
Customer Reference INSTASELL 10
Reference Story INSTASELL: Post image Enter on-site visit reports via tablet
Customer Reference INSTASELL 11

“As a project manager, I need optimal technical interfaces for our customers – GEDYS IntraWare has implemented them excellently according to our specifications.”

Valentina Post, Project Manager Sales Force, INSTASELL GmbH & Co. KG

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