More efficient product development & more sales
The Meggle Group optimized several departments with the fully integrated solution for sales, marketing, product development and service: the GEDYS IntraWare CRM
The Meggle Group, based in Wasserburg, Bavaria, employs around 1,700 people and generates annual sales of around 560 million euros. It is active in all areas of milk and whey production: the companies in Germany and Eastern Europe produce dairy products for end users and food manufacturers on one side, and on the other hand supply the pharmaceutical industry with products such as pharmaceutical lactose.
In recent years, the Meggle Group has sought to move away from form-based processes and internal system silos and develop an integrated, automated IT infrastructure. The operational costs and administrative burden for the staff should be reduced and a holistic customer relationship management should be established.
“The flexibility of the system, the know-how of business partner VSB Solutions GmbH and the solutions of GEDYS IntraWare together result in
Christoph Adler, Meggle, CRM Project Manager
The initial situation of the Meggle Group
Strongly form-based processes and existing CRM databases made business and marketing analysis more difficult. More efficient collection, analysis and processing of data should have a positive effect on the development of new products and revenue opportunities.
The starting signal
“The starting signal for this strategy came three years ago when it became clear that we needed a better complaint management system,” explains Christoph Adler, CRM project manager at Meggle. Cooperation between the various departments was too complicated. Without an efficient way to analyze customer data, it was difficult to develop new products or marketing campaigns for Meggle’s various markets.
The goal was therefore to implement the GEDYS IntraWare CRM software including the complaint management system with the help of the business partner VSB Solutions GmbH.
Several departments at Meggle benefit from this:
- More efficient internal information flow allows Meggle to respond faster to customer requests
- Improved reporting and analytics capabilities enable individual marketing for regular customers
- Automation features save time
- the catchy user interface requires little training
- the flexible environment can be easily adapted by the staff to internal needs, saving money for external service providers
Powerful collaboration and
Meggle recognized the potential offered by the powerful collaboration and communication capabilities of the CRM platform. “Another advantage is the simple operation,”says Christoph Adler. “We knew that the solution would require little training and could be modified and customized relatively easily by our internal IT department without having to claim the service of an external provider.”
The company approached the business partner VSB, which was to develop a system that met Meggle’s business requirements.
“VSB introduced us to the CRM application GEDYS IntraWare and held a workshop with us to create the rough design concept,”says Christoph Adler. “This preparatory phase convinced us that VSB and Meggle can work together productively and we were right.”
Design, development, and implementation were entirely taken over by VSB, who worked hand-in-hand with the company’s internal team to ensure Meggle got the solution it needed. Following implementation, VSB held several training sessions for system administrators and end users and helped Meggle with system support.
“VSB adapted the solution to our needs and incorporated our workflows and document templates. They also integrated the existing quality management software and an interface for our ERP systems in the backend,” adds Christoph Adler.
“The result is a CRM platform that is perfectly tailored to our needs and processes, enabling us to respond faster and play a more active, targeted role in maintaining our customer relationships.”
Facilitation of sales in administration
of large customer numbers
through a unified information environment
The implemented solution brings together all Meggle customer relationship data in a single environment and makes it available to the entire organization. Delays in information delivery due to form-based processes or systemilos are now a thing of the past. Process automation reduces operational costs and saves onted administrative tasks, leaving more time for more important tasks.
The GEDYS IntraWare CRM clearly compiles all important customer information for sales and thus facilitates the management of a large number of customers.
Business analysts and marketing managers benefit from powerful reporting tools that can be used to design processes, products, and promotions that meet customer needs in a targeted manner.
“The system is much more than a simple communication platform – it is the heart of our IT infrastructure that drives both our quality management and CRM function.”
sums up Christoph Adler.