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Goodbye to paper chaos! CRM optimizes processes

With GEDYS IntraWare, the in-house graphics department at Pöschel Tabak digitized their workflows for just over 1000 jobs per year. Now, orders for around 450 different tobacco packages, including approval processes, can be processed fluidly.

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Customer reference Pöschel Tobacco 4
Customer refrence Pöschl Tabak, photo of the company headquarters
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In the graphics department of a large company, it can sometimes get stressful and confusing when one order after another comes in. This is especially true in a business field where legal changes are regularly pending – as in the tobacco industry.

PÖSCHL TABAK is the world’s largest producer of snuff and Germany’s leading independent manufacturer of tobacco products. The company exports its products to 100 countries worldwide

Customer reference GEDYS IntraWare: Logo of Pöschl Tabak
Customer reference Pöschel Tobacco 6


Tobacco industry





“Working with the new tool from GEDYS IntraWare makes our everyday life noticeably easier. Finally, no more paperwork!”

Bianca Hoffmann, graphic designer, PÖSCHL TABAK GmbH & Co. KG

More time savings and satisfaction at Pöschel Tobacco

through new GEDYS IntraWare workflows

Order management at Pöschel Tobacco now takes much less time on both the order and graphic designer sides. The approval process has been greatly simplified with the GEDYS IntraWare CRM and orders can be more easily tracked or cancelled if necessary. The graphic designers quickly view the order situation and know at any time who is processing what and what status the order has. With the automated hours recording, it was eventually even possible to replace a half-time employee who had retired.

Pöschel Tobacco is the world’s largest producer of snuff and the leading German independent manufacturer of tobacco products. The company exports its products to 100 countries worldwide. For five of the total of around 850 employees, the graphics department based in Germany, this means around 450 different packages to be revised each year.
In addition, new tobacco bags and cans as well as advertising materials such as films, flyers, posters, displays, etc. are designed there. The department now handles about 1,000 orders a year. In addition, there are corrections and repeated releases.