REFERENCE STORY
Baumineral Kraftwerkstoffe
Guaranteed higher customer satisfaction
BauMineral with its sales model stands for sustainability in the building materials industry. Learn how THE GEDYS IntraWare CRM supports BauMineral sales, ensures necessary transparency in the company and happier customers.
Sustainability is becoming increasingly important in our time. As a certified waste management company, BauMineral recycles and markets the by-products from power plants as high-quality refined mineral building materials – such as hard coal fly ash and limestone.
By using these “BauWertStoffe”, natural resources are conserved and the environment is eased. In order to further expand and improve their range of use and application possibilities, new processes are also being tested in the company’s own building materials laboratory. The company’s activities cover the German and European markets as well as markets outside Europe.
Exclusive workflow for better customer loyalty
BauMineral takes over all by-products from power plant operators for safe, economical recycling. Dry construction materials and fine fillers are used either as bulk construction materials (e.g. in road construction), as binders for concrete products or as special construction materials for industrial and building construction. The company formulates and mixes these substances according to certain quality specifications or according to the recipes of its customers. Samples are produced in advance for testing and sent to customers or potential customers.
The initial situation at BauMineral
In the past, employees worked with their own contact data, e-mails and Word documents – without a central repository. Order and invoice creation were carried out via SAP.
In order to ensure that all employees in sales, laboratory and shipping work with uniform contact details, customers and delivery points and know the different requirements, delivery and payment conditions for quotations or samples, BauMineral has introduced the GEDYS IntraWare CRM software.
New process for shipping samples
For a uniform view of the customers, the first step was to transfer the company data from SAP to the CRM system and add the contacts from the employees’ address books. A special form with automatic workflow for shipping samples has also been created for sales.
The new process requires sales to fill out a form with the product specifics for customers requesting a sample. This form automatically enters the laboratory, which assembles the mixture and hands it over to the shipment. After shipping, the form reaches sales again via workflow, which after a given time will follow up on the customer.
Throughout the entire process, the employees involved now have all the necessary information about the customer in order to be able to perform their tasks optimally. An important prerequisite for more customer satisfaction and thus for higher customer loyalty and more sales!
Structured address management is the basis for successful CRM. Learn more in our video (in German language).
New process in sales:
Customer requests sample from sales
Sales fills new form with desired product specifications
Form goes automatically to the laboratory, sample is created
Sample is shipped to customer
Form automatically returns to sales after shipment
Sales follows up, ensures happier customers