GDPR and Customer Experience

ARTICLE: GDPR & Customer ExperienceThat’s what keeps CRM vendors and users busy.What CRM topics will be at stake in 2018? CRM-Tech.World spoke to BSI, GEDYS Intraware, SAP and SugarCRM. You can read this article now, as well as the complete interview with GEDYS IntraWare Managing Director Ralf Geishauser. Both articles have been published in German…

How to generate traffic and leads in marketing

ARTICLE: Generate Traffic & LeadsRelevant customer contacts make a significant contribution to the success of a company.Taking up important aspects from two studies, this article describes how important it is, to work hand in hand with sales and marketing in customer acquisition. Find out more here. The article has been published in German language. If…

We make our customers fit for the GDPR

ARTICLE: We make our customers fit for the GDPRBrief summary: This is stated in the EU General Data Protection RegulationThe nine most important content points of the new data protection guideline (and how we have inserted them into our CRM) are shown here. The article has been published in German language. If this post is…

Interview with Ralf Geishauser

ARTICLE: Interview with Ralf GeishauserThat’s what keeps CRM vendors and users busy.CRM-Tech.World spoke with GEDYS IntraWare Managing Director Ralf Geishauser about current CRM topics. You can read the full interview here. The article has been published in German language. If this post is no longer online, you can request it here as a free PDF.Back…

With Mobile CRM to an omniscient field sales force

ARTICLE: Mobile CRM for an omniscient sales forceTypical everyday life situations from the field serviceThose on the road, who have all customer data and facts at hand, can react better to customer wishes – and thus maximize their sales opportunities. The article was published online in ERP-News in German language. If this article is no…

What’s behind “Customer Centricity”

ARTICLE: What is behind Customer CentricityThe article deals with the strategy behind the term.In addition to the term, the article in Sales Manager Online also deals with the question of why it is no longer enough to produce great products. It describes Customer Centricity as a competitive advantage and shows how the strategy can be…