With CRM to the success strategy

ARTICLE: With CRM to the success strategyDraw strategic conclusions from central evaluations of employee experiencesWe describe how this became possible in our CRM success story with DB Kommunikationstechnik. Now published in the magazine Bahn-Manager, issue #04/05 2020, page 30. If this post is no longer online, you can request it here as a free PDF.Back…

Difference between xRM and CRM

ARTICLE: Difference between xRM and CRMFurther development of customer relationship managementThe article in Midrange Magazine deals in a short, concerated form with the expansion of the application area from CRM to xRM. At the end, you’ll find a list of xRM benefits. If this post is no longer online, you can request it here as…

Comprehensive integration leads to limitless system worlds

ARTICLE: Comprehensive integration leads to limitless system worldsExploiting potentials properlyThe article in Midrange Magazine describes how you use SAP interfaces to optimize processes and shows what possibilities the BusinessMail4SAP® solution offers you. If this post is no longer online, you can request it here as a free PDF.Back to the articlesFREE DOWNLOADTo which email address…

GDPR and Customer Experience

ARTICLE: GDPR & Customer ExperienceThat’s what keeps CRM vendors and users busyGDPR and Customer Experience are two of the topics that all software companies deal with. CRM-Tech.World spoke with BSI, GEDYS Intraware, SAP and SugarCRM about this. Read this article now, as well as the complete interview with GEDYS IntraWare CEO Ralf Geishauser. Both articles…

How to generate traffic and leads in marketing

ARTICLE: Generate Traffic & LeadsRelevant customer contacts make a significant contribution to the success of a company.Generate leads: This article describes the importance of CRM and the cooperation between sales and marketing in customer acquisition and picks up important aspects from two studies. Find out more here. The article has been published in German language.…

We make our customers fit for the GDPR

ARTICLE: We make our customers fit for the GDPRBrief summary: This is stated in the EU General Data Protection RegulationFit for the GDPR: The nine most important content points of the new data protection guideline (and how we have inserted them into our CRM) are shown here. The article has been published in German language.…

Interview with Ralf Geishauser

ARTICLE: Interview with Ralf GeishauserThat’s what keeps CRM vendors and users busy.CRM-Tech.World spoke with GEDYS IntraWare Managing Director Ralf Geishauser about current CRM topics. You can read the full interview here. The article has been published in German language. If this post is no longer online, you can request it here as a free PDF.Back…

Mobile CRM for an omniscient field sales force

ARTICLE: Mobile CRM for an omniscient sales forceTypical everyday life situations from the field serviceThose on the road, who have all customer data and facts at hand, react better to customer wishes – and thus maximize their sales opportunities. The article was published online in ERP-News in German language. If this article is no longer…