ARTICLE:
Closer to the customer

CRM in Transformation

What companies need to pay attention to if they want to adapt their CRM to the new digital world and be closer to their customers. This article appeared in the print edition of the SQ magazine.

The article addresses the following questions:

  • What is digital transformation?
  • What distinguishes the digital age?
  • What are the opportunities and risks for companies?
  • What role does a CRM play in this?

The article has been published in German language.

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