What’s behind Customer Centricity
What is the term and the strategy behind it supposed to achieve?
The contribution to the Customer Centricity strategy in the sales manager online deals not only with the term but also with the question why it is no longer enough to produce great products today. It describes Customer Centricity strategy as a competitive advantage and shows how it can be implemented in your company (in German only).
If this post is no longer online, you can request it here as a free PDF.