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Customer data is often distributed in different systems, mailboxes, local directories and the heads of employees. Professional customer management requires central access to customer information. Read more here.
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Article about the 5 most persistent lies about customer relationship management. We show how much truth there is in them.
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This article deals with how campaigns can be successfully planned and executed without losing track of the big picture.
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Because marketing and sales work differently in B2B than in B2C, it is difficult to find a CRM system that meets both requirements. In this article you will learn which solutions are available.
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With a customer database you can record and manage your customer addresses and contacts in a structured and clear manner.
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The challenge in CRM reporting often is the large amount of data. How can you summarize your data and prepare it for your own purposes? Read more!
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Planning customer visits can take a lot of time. The magic word is: Automation for sales! Find out more here.
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At the beginning of 2019, about a third of the companies surveyed had not even started the changeover, and some others were uncertain to be GDPR compliant by the end of 2019. Why, actually? What needs to happen now?
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