Campaign management for successful marketing
This article deals with how campaigns can be successfully planned and executed without losing track of the big picture.
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B2B CRM vs. B2C CRM. The differences & requirements.
Because marketing and sales work differently in B2B than in B2C, it is difficult to find a CRM system that meets both requirements. In this article you will learn which solutions are available.
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What is a customer database?
With a customer database you can record and manage your customer addresses and contacts in a structured and clear manner.
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CRM Reporting: Analysis of Your CRM Data
The challenge in CRM reporting often is the large amount of data. How can you summarize your data and prepare it for your own purposes? Read more!
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Tools for your customer visits: Visit Reports & Co
Planning customer visits can take a lot of time. The magic word is: Automation for sales! Find out more here.
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GDPR in Customer Management
At the beginning of 2019, about a third of the companies surveyed had not even started the changeover, and some others were uncertain to be GDPR compliant by the end of 2019. Why, actually? What needs to happen now?
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Customer Centricity – a new buzzword?
The efforts to focus the customer with his individual needs go beyond the realm of marketing and must be lived throughout the company. Read more about this topic here.
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Time-eater mailbox?
Prevent email editing from eating your time! With these 5 tips you can finally get a grip on the email flood.
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