Motivating through understanding
A successful CRM implementation depends on the positive basic attitude of the employees. Resistance should be prevented with various measures. Motivate your employees by understanding the big picture.
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A journey through 30 years of CRM
30 years of CRM: developments in trends, innovations and new technologies for the world of work of tomorrow. A round birthday is a good reason to review the last few years.
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What does AI have to look for in customer management?
Sabine Friedersdorf, Marketing Manager of GEDYS IntraWare, describes in this article from a personal point of view why artificial intelligence is needed in CRM.
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Micro Moments – why they are so important
We experience moments on the Internet that inspire us or in which we seek information and discover new things. Google refers to these moments as Micro Moments. Use these contacts with your customers to reach them with the right message.
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CRM Manager: What does it bring to the company?
The CRM Manager is a link between the specialist departments, a central contact person and also an interface to external service providers. Learn more about its tasks and activities in this article.
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Save time with effective CRM
Work determines a large part of our time. We show how an effective CRM helps you have more time for the family.
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XaaS – Anything as a Service
XaaS in a nutshell: What is the advantage of Anything as a Service for companies today?
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CRM Trends 2019
For strong competitiveness, more and more companies are relying on pursuing key CRM trends. Here you will find the most important trends for 2019.
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