CRM definition – customer relationship management
What does the abbreviation CRM actually stand for? And what exactly is behind the term? Learn more about the CRM definition.
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CRM & ERP: Why link both systems?
CRM and ERP: Why link the two systems? In this article, you will learn answers to this question and other important facts about CRM and ERP.
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What is xRM and what problems does it solve?
What is xRM? The holistic relationship management within a company. But what distinguishes xRM from CRM? And what are the benefits of xRM?
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Who needs CRM?
Who needs CRM? A question many companies ask themselves. Why it is not enough to maintain customer data in an Excel spreadsheet is explained in a clear way.
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The benefits of CRM
This is what a CRM system does for your company, your customers, partners and employees. We introduce you to the enormous advantages of CRM software.
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Properties of a CRM system
The characteristics of a CRM system are versatile and are constantly evolving. Here we list the core functions of ordinary CRM software and consciously distinguish them from each other.
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The 7 Phases of CRM Introduction
Comparing CRM systems and selecting the right provider is time-consuming. That’s why we’ll explain to you in a nutshell what you should pay attention to during the 7 phases of the introduction of a CRM system.
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9 Questions about CRM comparison
What needs to be considered for a successful CRM comparison? These 9 questions should be asked when selecting CRM.
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