xRM (= Any Relationship Management)
Learn more about the importance, benefits and implementation of xRM.
The paper answers questions such as, “What is xRM?”, “Why do you need it?” and “What are the differences with CRM?”
As business relationships became more complex, the need developed for software that went beyond functions to manage relationships with customers. The x therefore stands as a placeholder for any actors or objects with which your company is in contact. Benefit from more than 30 years of CRM practice if you want to implement an xRM!
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