xRM (= Any Relationship Management)
Learn more about the importance, benefits and implementation of xRM.
The paper answers questions such as: “What is xRM?”, “Why do you need it?” and “What are the differences to CRM?” (in German only).
With increasingly complex, entrepreneurial relationships, the need for software that goes beyond capabilities to manage relationships with customers has evolved. The x is therefore a placeholder for any actor or object with
contacted by your company.
Benefit from more than 30 years of CRM practice if you want to introduce an xRM!