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Customer Lifetime Value
Focus on your important customers and thus ensure the company’s success for the future. How do you calculate this important customer value? Read the article What is my customer’s value?
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Use these 4 marketing tools to push your marketing
What will get me ahead in marketing? Learn all about the 4 most important marketing tools here.
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Campaign management for successful marketing
The “Campaign Management” article deals with how campaigns can be successfully planned and carried out without losing track.
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CRM Reporting: Analysis of Your CRM Data
The challenge with CRM reporting is often the large amount of data. How can they be summarized and prepared for their own purposes? Read more!
