LTS Licht + Leuchten
Number of Users:
Used Products:
Contacts; Portal; Office; Sales; Workflow; Schedule; Project

Sales Optimization: Competitive Factor

At LTS Licht und Leuchten, Sales work is project-oriented. This project based business requires accessible information and flexible work from any location any time. LTS planned a holistic Sales Optimization. With GEDYS IntraWare CRM, a solution was found that optimally supports the project based business.

The Customer

LTS is a manufacturer of technical lighting and professional lighting solutions. Since its founding in 1985, global sales have continually expanded. With growing structures and processes, sales optimization was necessary in order to handle the growing number of customers and orders.

Challenges in Sales Optimization

Moving towards holistic customer management, LTS sought a system for distribution optimization that suited their individual structures and covered the following requirements:

  • Project-oriented distribution with many individual structures
  • Management of multiple offers and opportunities on individual projects
  • Transparency of activities of distribution partners in individual projects
  • Transparency of all processes for customers and prospects
  • Mail integration and documentation
  • Data exchange with iSeries (AS 400) and ability to run of the solution on the iSeries


With GEDYS IntraWare, holistic customer management could be established that optimally covered these requirements. In daily business, a new way of working could be established, and the benefits are clear:

  • High transparency in the relationship with customers and partners
  • Project-oriented view of all processes
  • Increased efficiency in sales through improved follow-up of customer inquiries
  • Transparent view of all sales opportunities and their development
  • Distributed work at different locations including home office

Karl-Martin Reihn, Procurist, LTS Licht & Leuchten GmbH, Tettnang