Securely into the digital future. With Empathy & CRM.

Christian Bauer GmbH + Co. KG improves its customer service with digitized sales processes.
Kundenreferenz Christian Bauer: Große, geschlitzte Tellerfedern

The internationally positioned family-owned company Christian Bauer has been manufacturing the highest quality disc springs and precision parts for numerous industries for decades. Not only quality, solution orientation and expansion are clearly at the heart of the company’s policy, but above all the customer.

It was therefore clear, that it was time to digitize the sales processes using an extensive CRM system and optimize them with regard to efficiency and optimal customer support. Christian Bauer is now doing this with the help of GEDYS IntraWare.


Metal industry




“With the new CRM system from GEDYS IntraWare, we have been able to simplify, unify and accelerate work processes. This means that structure and calmness have been noticeably restored to everyday business. Working is more relaxed.”

Paul Walton, Head of Sales and Marketing at Christian Bauer GmbH & Co. KG

Sales have lost in the Excel mess

The constantly evolving company, which relies on highly qualified employees and state-of-the-art technology to produce the high-quality products, now had another step forward: Sales were to be modernized and completely digitized. While SAP has been in use as the leading ERP system for quotation creation for a long time, a CRM system for optimal customer support should now also be introduced to Christian Bauer. In short, the entire sales process should be transparent and, above all, better structured. The idea of sales pipeline management was born.

Up to now, elaborate Excel lists were used, which offered little overview of the pipeline and no possibility for efficient data retrieval and preparation. This took a lot of time and nerves, follow-ups and evaluations turned out to be difficult. Basically, there was simply a lack of sufficient overview.

Christian Bauer goes into the digital future with vision

With the CRM software solution from GEDYS IntraWare, the processes in sales at Christian Bauer are now to be completely digitized. With the introduction of pipeline management, confusing Excel tables are now a thing of the past.

Today, at the touch of a button, the sales team can see who is responsible for which enquiry, what the status is and what information is already available on the customer and enquiry. For this purpose, data on contacts from SAP is simply transferred to CRM via an interface. Key figures concerning the respective sales opportunity, such as opportunity size, tracking or win-loss analysis, had to be compiled from several Excel lists. The time involved has been reduced from several hours to a few minutes, as the evaluations can now be created with a mouse click. This not only saves the sales team time, but also nerves.