With CRM to
the success strategy

DB Kommunikationstechnik refines sales processes with GEDYS IntraWare CRM
Referenz DB Kommunikationstechnik arbeitet mit GEDYS IntraWare CRM
From consulting, planning and installation to monitoring and optimisation, you can rely on DB Kommunikationstechnik GmbH

DB Kommunikationstechnik GmbH acts as a service company for planning, provision and maintenance in broad fields of communication technology. With several thousand employees she has to work with a lot of information. In order to be able to draw strategic conclusions, a CRM system was therefore needed for the central documentation and targeted evaluation of the experience of its approximately 50 sales employees.

Together with GEDYS IntraWare GmbH, the corresponding processes could now be implemented and refined.


Communication Technology


> 50


“GEDYS IntraWare CRM works exactly the way the user must think to be successful.”

Gerhard Pentz, CRM Project Manager, DB Kommunikationstechnik GmbH

The perfect service partner: DB Kommunikationstechnik

As a service company of the Deutsche Bahn Group, DB Kommunikationstechnik GmbH is a full-service partner for the planning, provision and maintenance of communications technology. It covers all areas of security, automation, information and telecommunications technology as well as print production and information logistics. And that 365 days a year, at 75 locations, with 2,000 technicians, planners and engineers.

The company provides these services not only to Deutsche Bahn, but also to “DB-external” customers. Accordingly, about 50 sales employees are also part of the team.

CRM system to replace administration with Office

It was clear to DB Kommunikationstechnik GmbH that it needed a CRM system and that the company’s previous work with Excel and Word files had no future. Together, the pros and cons of a CRM introduction were weighed up and finally Gerhard Pentz was chosen as technical project manager.

He not only had experience with CRM systems, but also as a former sales manager, which underlined his qualifications as a CRM project manager.

Practice is part
of the system

Already convinced of GEDYS IntraWare from previous encounters, Mr. Pentz invited us for a pitch. In comparison with 8 other CRM systems – selected mainly based on user test versions – GEDYS IntraWare CRM made it into the final selection with two other competitors.

In the following workshop our CRM finally convinced with its professional user guidance and a well-rounded system logic. But also the individual customer support by our competent sales staff played a major role.

With the CRM of GEDYS IntraWare, the practice is noticeably in the system.
Gerhard Pentz, CRM Project Manager, DB Kommunikationstechnik GmbH

All aboard

In order to avoid the problem of the low employee utilization of many CRM projects, Mr. Pentz specifically involved his employees in the decision-making process.

Even the never absent doubters were convinced by the GEDYS IntraWare CRM software, especially by the well thought-out user guidance. By means of a call for tenders among the employees, an individual name for the CRM was also found to promote identification with the system. Now it is lovingly called “CARMA” internally.