Sales optimization as a success factor in the competition

With GEDYS IntraWare CRM, a solution has been found that optimally supports the project business and ensures a holistic sales optimization.
Kundenreferenz LTS Licht und Leuchten, Shop Beleuchtung

LTS Light & Luminaires is a manufacturer of high quality luminaires and a supplier of professional lighting for architecture, shop and gastronomy. LTS provides comprehensive support from small start-ups to large customers and provides intensive technical support to all customers. Since its foundation in 1985, worldwide sales have been growing steadily. With growing structures and processes, sales optimization was finally necessary in order to be able to handle the growing number of customers and orders. The company’s sales department is also project-oriented. In order to always be one step ahead of the competition, the project business requires accessible information and flexible working from any location at all times.


Consumer goods, services


approx. 250


“With GEDYS IntraWare, a holistic customer management system has been created that optimally covers our requirements*. In day-to-day business, a completely new way of working has been established, the advantages of which** are clearly visible.”

Karl-Martin Reihn, Authorized Representative, LTS Licht & Leuchten GmbH, Tettnang

Sales optimization at LTS


  • Project-oriented sales with many individual structures
  • Manage multiple quotes and opportunities for individual projects
  • Transparency about the activities of sales partners in individual projects
  • Transparency about all processes to the customer and prospective customer
  • Mail integration and documentation
  • Data exchange with iSeries (AS 400) and ability to run the solution on the iSeries


  • High transparency in the relationship with customers and partners
  • Project-oriented view of all tasks
  • Increased efficiency in sales due to improved aftercare of customer enquiries
  • Transparent view of all opportunities and their development
  • Distributed work in different locations up to the home office