REFERENCE STORY
Meemken Sausages
More flexibility in project management
Since 2017, Meemken Wurstwaren has been working intensively with the GEDYS IntraWare CRM software. With the addition of the GEDYS IntraWare Project module, it has now become possible to respond more flexibly to customer requirements.
For more than 80 years and three generations, the name Meemken Wurstwaren stands for delicious sausage specialities. Today, the formerly small land slaughterhouse presents itself as a solid medium-sized family business with around 250 employees and customers throughout Europe. At its headquarters in Gehlenberg, Meemken Wurstwaren has been processing exclusively beef and poultry meat since 2009 and fulfils the requirements for production according to halal specifications. The pork products are produced at the site in Delitzsch near Leipzig, Saxony.
Industry
Food industry
Employees
250
Solution
GEDYS IntraWare Project
Sausages for large consumers and
Restaurateurs on request
The company develops not only products according to its own recipes, but also new recipes or products for customers or partners. Deliveries are made by personal arrangement in individual sales and portion units. Meemken thus gives its customers the opportunity to react flexibly to the constantly changing market needs.
Meemken offers regional meat and sausage specialities for every need, mainly in northern Germany. The high-quality goods go to retailers as well as to bulk consumers and gastronomic establishments. Numerous restaurants, as well as facilities such as hospitals, are among the customers.
Distribution takes place exclusively through the factory outlet via “Meemken & Sandmann” in Gehlenberg and Delitzsch. Short distances are the prerequisite for the high quality of the goods.
Meemken & Sandmann also have EU approval as a cutting plant and as a production plant for meat products and preparations.
Customers need individual labels & packaging
for own trade
Meemken therefore needed a suitable application for individual customer support and project management:
GEDYS IntraWare Project
More flexibility in project management
Meemken Wurstwaren addresses the wholesale trade especially with halal products. At the same time, the retail trade is addressed with many products from the wide range. For the resulting projects – often 10 to 15 projects run simultaneously – the company needs a high degree of transparency on agreements and the status of the projects.
The GEDYS IntraWare Project module now optimizes Meemken’s flexibility in terms of customer requirements for labels and packaging. The individual stages for cardboard, foil and label design as well as for production are shown here. Every employee in each department can see the status of a project,whether from sales, development, marketing or project management. He receives all information about layouts, prices or approvals for the respective suppliers and producers – with all contact details, transactions or agreements from the sales department. This enables, among other things, quick reactions to requests or changes.
Predictive expansion
With wise foresight, the company had purchased enough licenses of the GEDYS IntraWare CRM suite for its expansion right from the first purchase. This made it easy to add the Project module throughout the company. All information about interested parties and customers is stored centrally in the CRM system. This creates the necessary transparency and process speed in the company: the prerequisite for the connection of the new module.
Like Meemken Wurstwaren, Meemken & Sandmann works intensively with the CRM software of GEDYS IntraWare. Both divisions use CRM to transparently manage all contact data, transactions and sales opportunities, as well as agreements on prospects and customers. The newly established field service of Meemken & Sandmann is increasingly active outside the company and works on the go with the CRM software,which means that the internal service is always informed. Optimised in this way, customer satisfaction automatically increases.