MEGGLE

More sales & more efficient product development

Meggle optimized several departments with the GEDYS IntraWare CRM: A fully integrated solution for Sales, Marketing, Product Development and Service.
Kundenreferenz Meggle

The Meggle Group, based in Wasserburg, Bavaria, employs around 1,700 people and generates annual sales of around EUR 560 million. It is committed to all areas of milk and whey production: the companies in Germany and Eastern Europe produce dairy products for end users and food manufacturers and supply the pharmaceutical industry with products such as pharmaceutical lactose.

Over the past few years, Meggle has sought to reduce operational costs and administrative burdens for staff by moving away from form-based processes and internal systems and moving towards an integrated, automated IT infrastructure, and to establish a holistic customer relationship management.

Industry

Food and beverages

user

119

Solution

GEDYS IntraWare CRM
The flexibility of Notes, the know-how of IBM Premier Business Partner VSB Solutions GmbH and the solutions of GEDYS IntraWare together result in a powerful business engine that helps us to save costs and increase our productivity.

Christoph Adler, Meggle, CRM Project Manager

Meggle optimized several departments at the same time

Challenges

Strong form-based processes and existing CRM databases made business and marketing analysis difficult. More efficient collection, analysis and processing of data would have a positive effect on the development of new products and sales opportunities.

Results

Implementation of the GEDYS IntraWare customer relationship management solution based on IBM Notes and Domino WITH the help of IBM Premier Business Partner VSB Solutions GmbH (formerly SoftM Communications). The solution includes a complaint management system from IBM Premier Business Partner GEDYS IntraWare.

The benefits

Efficient internal information flow.
Thanks to the more efficient internal flow of information, Meggle can respond more quickly to customer requests.

Improved reporting and analysis capabilities enable individual marketing for regular customers; Automation features save time; the catchy user interface requires little training; the flexible environment can be easily adapted to internal needs by the staff, which saves money for external service providers.

Case Study on the new CRM system

Cooperation between the various departments was complicated.
“This strategy was launched three years ago when it became clear that we needed a better complaint management system,”explains Christoph Adler, CRM project manager at Meggle. “Until then, we had used GroupWise as a communication platform, but then decided to switch to IBM Notes, primarily because it enabled us to use the IBM Notes-based quality management system Xeri from Plato AG (in sales by GEDYS IntraWare).”

The quality management solution offered Meggle many advantages in customer relationship management, especially in complaint management. However, cooperation between the various departments was still too complicated. Without an efficient way to analyze customer data, it was difficult to develop new products or marketing campaigns for Meggle’s various markets.

Powerful collaboration and communication capabilities

Meggle recognized the potential to IBM Domino with its powerful collaboration and communication capabilities as a customer relationship management platform. “Another advantage of IBM Notes is the ease of use,”says Christoph Adler. “We knew that a solution based on IBM Notes and Domino would require little training and could be modified and adapted relatively easily by our internal IT department without having to use the services of an external provider.”

The company turned its concerns to IBM Premier Business Partner VSB, which was to develop a system that met Meggle’s business needs. “VSB introduced us to the CRM application GEDYS IntraWare and held a workshop with us on the creation of the rough design concept,”says Christoph Adler. “This preparatory phase convinced us that VSB and Meggle can work together productively and we were right.”

Design, development and implementation were taken over by VSB, who worked hand in hand with the company’s internal team to ensure That Meggle got the solution they needed. Following implementation, VSB held several training sessions for system administrators and end users and helped Meggle with system support.

“VSB adapted the solution to our needs and incorporated our workflows and document templates. They also integrated the existing quality management software and an interface for our ERP systems in the backend,”adds Christoph Adler. “The result is a customer relationship management platform that is perfectly tailored to our needs and processes, enabling us to respond more quickly and play a more active, targeted role in maintaining our customer relationships.”

Facilitation of sales in the management of large customer numbers

through a unified information environment.
The VSB and IBM solution brings all Ofmeg’s customer relationship data together in a single environment and makes it available to the entire organization. Delays in the provision of information due to form-based processes or system silos are finally a thing of the past. Process automation reduces operational costs and saves staff from cumbersome administrative tasks, leaving more time for more important tasks.
GEDYS IntraWare clearly compiles all important customer information for sales and thus facilitates the management of a large number of customers. Business analysts and marketing managers benefit from powerful reporting tools that can be used to design processes, products, and promotions that meet customer needs in a targeted manner.
“IBM Notes is much more than just a communication platform – it’s the heart of our IT infrastructure that drives both our quality management and CRM functionality.”

sums up Christoph Adler.