The Meggle Group, based in Wasserburg, Bavaria, employs around 1,700 people and generates annual sales of around EUR 560 million. It is committed to all areas of milk and whey production: the companies in Germany and Eastern Europe produce dairy products for end users and food manufacturers and supply the pharmaceutical industry with products such as pharmaceutical lactose.
Over the past few years, Meggle has sought to reduce operational costs and administrative burdens for staff by moving away from form-based processes and internal systems and moving towards an integrated, automated IT infrastructure, and to establish a holistic customer relationship management.
Christoph Adler, Meggle, CRM Project Manager
sums up Christoph Adler.