Paperless customer management and targeted information

With GEDYS IntraWare Customer Management, Rottendorf Pharma received a clear contact management tool that completely replaced paper-based work.
Kundenreferenz Rottendorf Pharma, Tablettenabfüllung

Founded as a family business in Berlin in 1928, Rottendorf Pharma GmbH has been managed in Ennigerloh since 1949. After the death of the company’s founder Andreas J. Rottendorf, the company was transformed into a charitable foundation. Their objectives were to safeguard the jobs at the Company’s Ennigerloh headquarters, to promote young scientists in pharmacy and to promote social and religious projects such as the Rottendorf Chair at the Philosophical-Theological University of Applied Sciences. fixed in Munich. Today, Rottendorf Pharma GmbH operates an experienced and competent pharmaceutical B2B business in Europe. It develops and produces solid Oralia for around 200 customers, including many internationally renowned companies.


Pharmaceutical industry




“With GEDYS IntraWare CRM, all sales-relevant data and documents are now clearly available in a database. This saves us a lot of time in the search and storage of important customer data. In addition, we can work more environmentally friendly, because manual customer folders and the printing of related information are superfluous.”

Dirk Meyer, Sales Manager Rottendorf Pharma GmbH

Rottendorf Customer Management


  • Manual customer folders with documents and printed emails should be omitted
  • Resubmission dates should no longer be entered by hand in a calendar
  • The frequent search for customer folders should be stopped
  • Copying customer folders to minimize search times should be eliminated


  • Introducing GEDYS IntraWare Contacts, Office and Schedule for Customer Management
  • All sales-relevant documents transparent lyrically in one database
  • Resubmission with notification from the system
  • A representative scheme can now be implemented much better
  • All data is available from any location at any time