SWISSCARD AG
A CRM for many, different needs

Swisscard AECS AG was founded as a joint venture between Credit Suisse AG and American Express in 1998. Today, it has around 600 employees. On behalf of credit card issuer Credit Suisse, she is responsible for product development, marketing, sales, customer service and card processing. The company is also responsible for the operation and expansion of the American Express acceptance station network in Switzerland.
Reto Brun, Client Implementation Manager at Swisscard
The occasion
for a new solution
Swisscard employees had different needs when using the existing CRM system. As it was too far away from Swisscard’s day-to-day business processes, spending on specific adjustments became necessary over time. Finally, the increasing complexity has increased the cost of an update. In order to be able to manage and process the corresponding variety of customer data more easily in the future, Swisscard was looking for a reliable, flexible and easy-to-use CRM solution.
The solution
Due to the many years of CRM experience of the consultant WebGate Consulting AG, the right solution was quickly found and GEDYS Intraware CRM was implemented.
An efficient customer approach and the maintenance of sustainable customer relationships became possible. Direct access to up-to-date business and customer information as well as the flexible mapping and control of business processes now help Swisscard to deepen and expand customer relationships.