The central goal of all efforts is, of course, to bind the customer to the company and/or the brand in the long term. Nothing is more beautiful than satisfied customers who like to shop again and influence opinions positively!
Leading Google with SEO
Google is the undisputed leader in search engines. Billions of searches are entered into the Google search slot month after month. What is clear is that those who are at the top of such a search query have the best chance of attracting many visitors and correspondingly many sales – but how do you get there? The answer: With search engine optimization.
Actually, it’s very simple: Google tries to display the most relevant result for the searcher above for each search query – so your website only needs to be the most relevant to a topic in the corresponding search area.
But what exactly does “the most relevant” and how does Google define “relevance”?
There are a variety of indicators that you can influence and consider when creating your website in order to appear as prominently as possible in the search results. With the right online shop software, you can consider these things right from the start. Our experienced SEO team will also lay a sustainable foundation for your placement in search engines.
Visitor traffic to buy with SEA (search engine marketing)
Google auctions prominent placements in search results. You can bring almost any number of visitors to your website if you have the appropriate budget. But: the higher the competition, the more expensive each click (cost-per-click short CPC).
Do these visitors buy or do they only look at the website? What is the actual cost per purchase (cost per order short CPO) in the end? What can be optimized and how do you keep track of it? What are “PLAs” and “Site Links”? Controlling a SEA campaign can be very complex.
With the right marketing tools, you can keep track of your campaigns and see if the budget is being used effectively for your business.
With brand awareness to more visitors
Brands have a decisive advantage: customers search directly for the brand, no longer for a product or a generic search term! This means that online marketing for brands is cheaper than marketing generic terms!
How do you become a well-known brand?
We work with you to develop strategies for bringing your brand closer to your prospects and making them “brand customers”. We talk about how you avoid being just the supplier of a product. And instead, your customers manage to shop with you consciously, preferably without first looking at your competitors.
Observe channels and influence opinions
For successful e-commerce companies, it is therefore becoming more important by the day to deal with opinions and to integrate them centrally into the planning and strategies of communication.
Identify opinion channels
In addition to classic blogs and internet forums, Facebook groups are increasingly on the radar screen. Here it is important to identify the really relevant and to look at them at meaningful regular intervals.
Influencing opinions: a difficult undertaking
Influence opinions on social media and the fear of a storm is always present. It is important to present yourself as part of the community without hiding the actual identity. There are countless ways to intervene in a design – choose the one that is right for you and your company!
Not only product opinions are crucial – Brand Experience is redefined
Of course, not only products are evaluated, but also the experiences with your shop, your company, your employees, etc. – basically everything that helps to make your company a brand. This means that a brand can quickly lose a reputation, but also that new brands have new opportunities to position themselves. However, it is crucial to take the brand experience into account in all areas of the company in order to avoid negative influences ideally.
The focus is on the shopping experience. The customer should feel good, like to come to your site or shop. Here everything is done for the customer: product presentation with elaborate pictures, countless payment methods, an optimized checkout etc… But what comes next?
Is this also reflected in the subsequent customer communication? What is the feeling when unpacking the goods? Does the packaging reflect your company’s ambition? Does the customer accept the positive feeling after the purchase when he reads the instructions for use? What are the experiences with returns? All this is part of the shopping experience and is becoming more and more important!
The goal: Customer loyalty
You store your customers’ service requests, preferences, and contact details. You keep phone calls, emails, meetings and presentations and take notes, files, appointments, contracts, products and other plans directly in the electronic customer file.
This allows their employees to quickly access all the latest information in order to provide and advise your customers individually with relevant content for them. You benefit from an easy, manageable workflow, while customer base and corporate profits grow. Sales no longer misses opportunities. Extensive knowledge of your customers also supports him in the perception of cross-selling and up-selling opportunities. Marketing knows your potential customers well and addresses them with precision. The quality of the service increases, thanks to fast response times and extensive background information on the customer request.