The price determination tool PriceView automatically compares the prices of your products with the price search engines and competitors you have selected and presents them in a clear form with numerous sorting functions. This allows PriceView to respond immediately to price changes from your competitors.
Leading Google with SEO
Google is the undisputed market leader in search engines. Every month, billions of searches are entered into Google’s search engine. It’s clear that those at the top of a search query have the best chance of attracting many visitors and generating high sales – but how do you get there? The answer: With search engine optimization.
It’s actually quite simple: Google tries to display the most relevant result on top of the page of the each search query – so your website only needs to be the most relevant for a topic in the corresponding search area.
But what exactly does “the most relevant” mean and how does Google define “relevance”?
There are a variety of indicators that you can influence and consider when creating your website in order to appear as prominently as possible in the search results. With the right online shop software, you can take these things into account right from the start. Our experienced SEO team will also lay a sustainable foundation for your placement in search engines.
To buy visitor traffic with SEA (search engine marketing)
Google auctions prominent placements in search results. You can bring almost any number of visitors to your website, if you have the appropriate budget. But: the higher the competition, the more expensive each click will be (cost-per-click short CPC).
Do these visitors buy or do they only look at the website? What is the actual cost per purchase (cost per order short CPO) in the end? What can be optimized and how do you keep track of it? What are “PLAs” and “Site Links”? Controlling a SEA campaign can be very complex.
With the right marketing tools, you can keep track of your campaigns and see if the budget is being used effectively for your business.
With brand awareness to more visitors
Brands have a decisive advantage: customers search directly for the brand, no longer for a product or a generic search term! This means that online marketing for brands is cheaper than marketing generic terms!
How do you become a well-known brand?
We work with you to develop strategies for bringing your brand closer to your prospects and making them “brand customers”. We talk about how you avoid being just the supplier of a product. And instead, your customers manage to shop with you consciously, preferably without first looking at your competitors.
Google: Finding with SEO and SEA
Sales portals, price search engines and special portals
Re-Marketing & Re-Targeting
Use e-mail, newsletter and mobile advertising correctly
Analytics, usability, conversion optimization and the right shop management
CRM driven e-commerce
Observe channels and influence opinions
For successful e-commerce companies, it is therefore becoming more important by the day to deal with opinions and to integrate them centrally into the planning and strategies of communication.
Identify opinion channels
In addition to classic blogs and internet forums, Facebook groups are increasingly on the radar screen. Here it is important to identify the really relevant and to look at them at meaningful regular intervals.
Influencing opinions: a difficult undertaking
Influence opinions on social media and the fear of a storm is always present. It is important to present yourself as part of the community without hiding the actual identity. There are countless ways to intervene in a design – choose the one that is right for you and your company!
Not only product opinions are crucial – Brand Experience is redefined
Of course, not only products are evaluated, but also the experiences with your shop, your company, your employees, etc. – basically everything that helps to make your company a brand. This means that a brand can quickly lose a reputation, but also that new brands have new opportunities to position themselves. However, it is crucial to take the brand experience into account in all areas of the company in order to avoid negative influences ideally.
Shopping experience - there is also a "after the purchase"?
The focus is on the shopping experience. The customer should feel good, like to come to your site or shop. Here everything is done for the customer: product presentation with elaborate pictures, countless payment methods, an optimized checkout etc… But what comes next?
Is this also reflected in the subsequent customer communication? What is the feeling when unpacking the goods? Does the packaging reflect your company’s ambition? Does the customer accept the positive feeling after the purchase when he reads the instructions for use? What are the experiences with returns? All this is part of the shopping experience and is becoming more and more important!
The goal: Customer loyalty
The central goal of all efforts is, of course, to bind the customer to the company and/or the brand in the long term. Nothing is more beautiful than satisfied customers who like to shop again and influence opinions positively!
- multiple measurements daily
- direct comparison of competitors
- Connection to price search engines
- Price history up to 7 days back
- reduced costs due to significantly reduced effort
- extensive statistics
- Connection to Websphere Commerce
- Automated transfer of product data from Websphere Commerce
- Automated price control according to individual minimum maximum thresholds
Optimizing the procurement process
“In purchasing lies the profit” is an old merchant’s wisdom. However, this is not just about the lowest procurement price, but about optimizing and increasing the efficiency of the entire supply chain.
Stocks need to be managed depending on delivery times and strategies for the optimal use of all resources. A wide range of data must be evaluated and various IT systems must communicate with each other in order to ensure the operation and the supply of goods.
Awareness on all channels
Trading requires a high level of visibility, because only when customers see you and your products can you generate revenue. Shifting high trading volumes towards online requires a completely new definition of visibility. It is no longer the location that matters, but the ranking or interaction on social platforms. On the basis of statistical evaluations and observations of customer behaviour, online content can be individually adapted to the needs and thus an optimal shopping experience can be granted to the customer across channels.
Sales as the centrepiece
Whether you want to run an online shop or operate a kiosk system at the POS, IBM Websphere Commerce provides you with a stable and scalable technology that reliably meets all requirements for modern trading solutions while ensuring that there is enough flexibility and extensibility to suit your individual needs perfectly. This way you rely on the right technology – whether you want to run a local specialty shop or set up a globally active company online competitively.
The sale is not the end
Customer loyalty and product optimization are just two terms from “after sales”. In times of countless communication channels, feedback is more frequent and direct than before. Controlling this and reacting accordingly is becoming increasingly important. Customer support beyond sales reduces service expenses and increases the likelihood that the customer will buy again or give us the recommendation.
Download the free brochure “Facts on e-commerce” here (currently only available in German language):
Can I run e-commerce without violating my previous trading structure?
The typical question for all manufacturers and wholesalers who have grown structures in sales. Again, there is no one-size-fits-all solution to avoid conflicts, but we have experienced and tested a wide variety of solutions – there are certainly approaches for your company. Please contact us!
How can my online shop be successful?
Basically, an online shop doesn’t work any differently than a store and there are also 1A locations online. However, these are not in the pedestrian zone, but on Google on the first page or in price search engines or on Amazon. Successful online marketing ultimately determines your success in e-commerce.
Everywhere you hear how important Facebook and other social media are - what do I do when customers complain?
This fear is typical in many companies when considering the use of social media. In fact, there are the horror stories of so-called storms, and social media communication places new demands on companies in terms of openness and responsiveness – but this is not insoluble. The horror stories are confronted with a much larger number of success stories when viewed soberly. We are also happy to advise you on this!