E-COMMERCE SERVICE

Offer your customers the perfect shopping experience

Do you need advice or support for your online shop strategy? Then take advantage of our extensive e-commerce services.

More and more classic retail companies are launching an online channel, more and more online Pure Players are opening stores and presenting themselves to their customers on site. The channels are growing together – “Omni Channel” and “Multi-Channel” are no longer buzz words, but lived reality. Order online and pick it up at the store or have it delivered to your home and exchange it in the store – practice already familiar to your customers.
E-Commerce-Service GEDYS IntraWare

E-commerce strategy

The benefits of a clear e-commerce strategy are obvious. You want to stand out from your competitors and make your company fit for your e-business. But which strategy is right for you?

These are the questions that concern you as an entrepreneur:

  • Can I position an e-commerce channel without cannibalizing the existing sales channels?
  • What concepts and use cases are there for the successful connection of the classic sales channels with e-commerce?
  • How do the processes work and how can I implement them?
  • What does my competition actually do?
  • What are the challenges and risks of starting e-commerce?
  • How do I protect my products from price dumping?

Benefit from our many years of experience:

We have been living e-commerce for many years in numerous customer projects and with our own online shops! Benefit from our experience for your e-commerce strategy. We show you solutions from market analysis to implementation.

Online marketing

Make your online shop successful

The brick-and-mortar retailer has known this for a long time: 1A-locations have a good catchment area and bring a strong business – after all, the best business is pointless if no customers come. Online is no different: no successful own online shop without visitors! But what are the 1A locations on the Internet?

Marketing & branding on the Internet

A top location on the Internet means appearing on the first page of a search engine’s results list such as Google or Bing – ideally at number one on that list. We’ll show you how to do it.

Leading Google with SEO

Google is the undisputed leader in search engines. Billions of searches are entered into the Google search slot month after month. What is clear is that those who are at the top of such a search query have the best chance of attracting many visitors and correspondingly many sales – but how do you get there? The answer: With search engine optimization.

Actually, it’s very simple: Google tries to display the most relevant result for the searcher above for each search query – so your website only needs to be the most relevant to a topic in the corresponding search area.

But what exactly does “the most relevant” and how does Google define “relevance”?

There are a variety of indicators that you can influence and consider when creating your website in order to appear as prominently as possible in the search results. With the right online shop software, you can consider these things right from the start. Our experienced SEO team will also lay a sustainable foundation for your placement in search engines.

Visitor traffic to buy with SEA (search engine marketing)

Google auctions prominent placements in search results. You can bring almost any number of visitors to your website if you have the appropriate budget. But: the higher the competition, the more expensive each click (cost-per-click short CPC).

Do these visitors buy or do they only look at the website? What is the actual cost per purchase (cost per order short CPO) in the end? What can be optimized and how do you keep track of it? What are “PLAs” and “Site Links”? Controlling a SEA campaign can be very complex.

With the right marketing tools, you can keep track of your campaigns and see if the budget is being used effectively for your business.

With brand awareness to more visitors

Brands have a decisive advantage: customers search directly for the brand, no longer for a product or a generic search term! This means that online marketing for brands is cheaper than marketing generic terms!

How do you become a well-known brand?

We work with you to develop strategies for bringing your brand closer to your prospects and making them “brand customers”. We talk about how you avoid being just the supplier of a product. And instead, your customers manage to shop with you consciously, preferably without first looking at your competitors.

Our workshop offers:

Google: Finding with SEO and SEA

Sales portals, price search engines and special portals

Affiliate Marketing

Display campaigns

Re-Marketing & Re-Targeting

Use e-mail, newsletter and mobile advertising correctly

Social media

Analytics, usability, conversion optimization and the right shop management

CRM driven e-commerce

Multi-Channel E-Commerce

increase sales and returns

Customer support across all sales channels significantly increases sales and returns. When picking up at the store, up to 30 more sales are generated on site. In times of decreasing customer frequencies on the surfaces, the occupation of the communication channels is indispensable. The networking of cross-stock stocks and processes can significantly reduce order and delivery costs and significantly increase the efficiency of inventory. How well do you care for your customers?

Can your customers:

  • Order items online and pick them up at the store?
  • order by phone and have the item delivered to a branch?
  • order in the store and have the item delivered to another store?
  • order in the store and have the item delivered to your home?
  • order online and return or exchange the goods in the store?

If an item is not available through a distribution channel, your customers could then

  • availability via another channel can be checked immediately?
  • an order from the store for delivery?
  • a delivery commitment, even if the item is not in direct inventory?

Predictive e-commerce

Turn your website visitors into buyers

The key metric in e-commerce is the conversion rate. It shows how many of your visitors ended up actually buying in your online store. An increase in the conversion rate increases sales. Marketing measures will thus be significantly better refinanced and the contribution margins achieved will increase. But what to do?

See your website through the eyes of your visitors

Data analysis in e-commerce has always been a special feature, as every action of the visitor can be traced. But what if you can see what the visitor has actually done on the website? Modern software solutions can record website visits anonymously. This will let you see exactly where your visitors have canceled the website or simply haven’t found what they were looking for. This goes so far that you can call up the session together with the visitor’s release and solve problems immediately by phone.

Optimize content for your audience

You can play content on your website according to the visitor’s behaviour. Recognize the visitor as soon as you enter the site, display rules-based offers or promote products that the visitor did not purchase last time. And much more. You can also assign appropriate content to anonymous visitors based on certain click patterns. Linked to the data of the web analysis, an overall system is created, which offers the visitor optimal offers and information in many places.

B2B integration

Optimally automate your B2B processes

Data exchange has become a key challenge in many companies. Time-consuming and inefficient, different data sources need to be connected. B2B integration can automate such comprehensive processes. Above all, this creates greater transparency about data and processes that are shared with external parties.

Social Commerce

It is no longer the seller’s opinions that are in demand, but rating systems, forums or Facebook groups that strongly influence the opinions.
Social-Media-Icons auf Smartphone

From Social Media to Social Business & Social Commerce

Observe channels and influence opinions

For successful e-commerce companies, it is therefore becoming more important by the day to deal with opinions and to integrate them centrally into the planning and strategies of communication.

Identify opinion channels

In addition to classic blogs and internet forums, Facebook groups are increasingly on the radar screen. Here it is important to identify the really relevant and to look at them at meaningful regular intervals.

Influencing opinions: a difficult undertaking

Influence opinions on social media and the fear of a storm is always present. It is important to present yourself as part of the community without hiding the actual identity. There are countless ways to intervene in a design – choose the one that is right for you and your company!

Not only product opinions are crucial – Brand Experience is redefined

Of course, not only products are evaluated, but also the experiences with your shop, your company, your employees, etc. – basically everything that helps to make your company a brand. This means that a brand can quickly lose a reputation, but also that new brands have new opportunities to position themselves. However, it is crucial to take the brand experience into account in all areas of the company in order to avoid negative influences ideally.

Toggle title

The focus is on the shopping experience. The customer should feel good, like to come to your site or shop. Here everything is done for the customer: product presentation with elaborate pictures, countless payment methods, an optimized checkout etc… But what comes next?

Is this also reflected in the subsequent customer communication? What is the feeling when unpacking the goods? Does the packaging reflect your company’s ambition? Does the customer accept the positive feeling after the purchase when he reads the instructions for use? What are the experiences with returns? All this is part of the shopping experience and is becoming more and more important!

The goal: Customer loyalty

The central goal of all efforts is, of course, to bind the customer to the company and/or the brand in the long term. Nothing is more beautiful than satisfied customers who like to shop again and influence opinions positively!

Pricing tool

Are you looking for a CRM system?

Are you planning to introduce CRM into your company for the first time? All of the above insights into the world of CRM are based on our 30 years of experience in this field. We not only share this experience with you, but also continuously incorporate it into our software and service to create products for our customers that are optimally tailored to their needs. With this and with our competent advice, nothing should stand in the way of your CRM success.

Smarter Commerce

How does a CRM system work?

A CRM system serves as a central anchor point for your company, where data about your customers and prospects is stored.
In addition, you can use a CRM system to track interactions and form and maintain long-term customer relationships. The system can also be used to organize business relationships with partners and suppliers. The CRM system helps you grow your business.

READ MORE

You store your customers’ service requests, preferences, and contact details. You keep phone calls, emails, meetings and presentations and take notes, files, appointments, contracts, products and other plans directly in the electronic customer file.

This allows their employees to quickly access all the latest information in order to provide and advise your customers individually with relevant content for them. You benefit from an easy, manageable workflow, while customer base and corporate profits grow. Sales no longer misses opportunities. Extensive knowledge of your customers also supports him in the perception of cross-selling and up-selling opportunities. Marketing knows your potential customers well and addresses them with precision. The quality of the service increases, thanks to fast response times and extensive background information on the customer request.

What are its essential characteristics?

A CRM system serves as a central anchor point for your company, where data about your customers and prospects is stored.
A CRM system brings versatile features and features that support your business at a variety of stages of the business process. Some properties serve as the basis for central and transparent communication within the company. Others provide targeted support for sales, marketing and service as well as their targeted exchange. Read the blog article Properties of a CRM system in detail how the software supports you and your employees.