Free e-book What is a CRM system?
CRM helps to bring your customers into focus
The basic goals of CRM (Customer Relationship Management) are customer acquisition and customer retention. For this purpose, you not only formulate an individual CRM strategy, but can also be supported by a suitable CRM system in customer-friendly process design. The information in this e-book will help you to get started in the world of CRM and provide you with practical tips and tools.
Ensure the future viability of your company with CRM
Benefit from expert knowledge
Professional CRM implementation requires experience and detailed knowledge of hardware, software and IT project management. Benefit from our know-how gained from more than 30 years of CRM practice. You can also use our free checklists or videos.
Saving time during research
Once you have gained an initial overview with this e-book, the links in the text will help you to find further information in a time-saving manner. Simple clicks on these links will take you to the corresponding articles on our website. Also without obligation and free of charge.
Ensure future viability
Share our info with your colleagues! By digitizing your processes with a CRM system, you contribute to the success of your company and also increase the resilience of your business in difficult times (read more here in our blog article Resilience with CRM).
These questions are answered by the Customer Relationship Management e-book What is a CRM system?
- What are the definitions of CRM and why?
- For whom is a CRM system suitable? Overview of industries, departments and company sizes.
- How does a CRM work and what are its essential features?
- What is important for CRM selection so that I can find the right system?
- What needs to be considered during implementation? And what after that?
Download form for e-book What is a CRM system?
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