The specific objective that this explicitly means for your company depends on you. There are various core fields, but all of them are initially based on the targeted collection, management and use of data. These are then used in turn to optimize customer support and satisfaction.
This is done, for example, in the form of software-based process optimization or data evaluation with the findings of which customer-oriented decisions are made in relation to workflow, service, product, etc. After all, the CRM system will not only benefit satisfied customers, but also your relieved employees.
For more details, read our blog article Benefits of CRM.