CRM FOR PHARMA AND
communication in focus
Build long-term customer loyalty by informing your target groups about CRM for pharma and life sciences.
- via the linking of CRM with digital communication channels
- with the help of centrally stored, quickly retrievable data
- through insightful analyses as a basis for marketing actions
The growing number of new competitors is increasing the pressure
This goes hand in hand with the need for innovation: Whether to new business areas, to new partnerships or to changing customer needs. Without digital data and flexible processes, you will not be competitive.
Communication plays a key role when it comes to defending your market position in the growing pharmaceutical and life sciences market or gaining it for the first time. GEDYS IntraWare CRM for Pharma and Life Sciences supports your communication and customer management with well-structured digital files and perfect selections, even for inhomogeneous target groups. Our CRM promotes collaboration and is also available on the go.
Fast, transparent, central
Keep your customer data in view by storing it transparently and centrally. This saves you not only the paper in the office, but also time in the administration and in the support of your customers and target groups. Information is found in the least amount of time, leaving more room for personal customer service and lasting relationships.
Easy collaboration from anywhere
With the mobile CRM app your office and field staff work together optimally. Because data in the CRM can be accessed from anywhere at any time, data maintenance, visit reports, and scheduling are done right on the spot rather than on paper in the office. Communication thus takes place in a few minutes, saving time and effort.
Automations spare time and nerves
You can spare your employees repetitive processes by automating them. This reduces the amount of data to be entered and thus also the susceptibility to errors. There is more time to focus on your target groups.
Differentiated analyses and reports for valuable insights
Whether you want to engage your target groups or identify trends: With our CRM software, you not only collect a lot of data, you also have a wide range of options for evaluating it quickly and easily via Dashboards and Reports evaluate it.
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Communicate more individually
The link between marketing automation and CRM helps you to
As a result of increasing competitive pressure, it is becoming more and more important to use digital technologies to shape the exchange of reliable information yourself. Whether it’s key accounts, representatives, patients, doctors, pharmacists, or opinion leaders, addressing them correctly and regularly is critical to building trust, increasing your brand awareness, and gaining market share . Read more about mailings and campaigns at CRM in marketing.
One goal of your digital strategy: CRM
Our CRM for Pharma and Life Sciences optimally supports the work of your sales and marketing team with digital processes and data. This frees up resources for more intensive customer care and increases sales.
Digital power for sales:
- The transformation of sales channels means bringing together field sales activities via digital processes. To do this, use GEDYS IntraWare CRM to collect and analyze important customer data via a central storage location.
- On the one hand, pharmaceutical and life sciences marketing is aimed directly at patients and consumers, and on the other at professionals such as doctors, pharmacists and pharmaceutical technical assistants. But medical professionals in particular have little time for meetings with industry representatives. This makes digital communication channels all the more important, such as e-mail marketing or online product presentations.
- Influence in a targeted way: You can accompany physicians and patients electronically on issues such as medication prescriptions and help by sharing targeted information, such as medication side effects. This can be done via mailings, online conferences or chats, among other things.
Important basis: data analysis
- You need customized content for your communication. Only a 360-degree view of the respective target group enables you to develop the appropriate content and operational measures. This is possible in CRM for pharma and life sciences via easily analyzable data. Can be displayed in various graphics in Dashboards and reports.
- For this, it is crucial that you can connect additional departments and systems. Our CRM can be easily Interfaces & Integrations easily and enables statistics and analyses across many data systems.
- Use additional modules for event and marketing campaigns with CRM in marketing or for customer service with CRM for Service & IT.
- Download our all-in-one package here for more information:
Product Flyer Download
- Special solutions for your industry or customizations are best discussed directly with one of our experts:
CRM Consulting & Contacts
- Provide users with important information they cannot otherwise view in the CRM system. For example, thanks to the JDBC or SAP interface, your sales department can access delivery bills, invoices and open items in the customer file.
- With the help of the comprehensive authorization concept, you define exactly who is allowed to read, change, delete or send certain data.
- Your customer visits can be planned and executed much faster if you integrate the service of bahn.de, Google-Maps or HRS with a simple link.
- Use our Email integration for Outlook, Notes and all IMAP mailboxes.
- Thanks to computer telephony (CTI), you save a lot of time, because you dial the phone number with just one click. For incoming calls, the CRM system displays the caller and their electronic record. And via the list of missed calls, you can call back instantly with a click.
CRM for pharma and life sciences
Engaging in real dialog with customers at eye level
Ebert + Jacobi GmbH
Paperless customer management saves a lot of time
Rottendorf Pharma GmbH
To start with CRM
The basis for CRM for pharma and life sciences: With comprehensive contact management, you maintain a 360° view of your customers. They qualify new prospects. They centrally and transparently combine all data and processes relating to the customer and supplier. The intelligent search functions offer you exactly the information you need at any time.
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