CRM FOR PHARMA AND
Bind customers to your company in the long term, in which you provide target groups with accurate information about CRM for pharmaceuticals and life sciences
- with the help of quickly retrievable data
- through insightful analyses
- with easier collaboration in a team
The growing number of new competitors increases the pressure
This is linked to the need for innovation: whether to new business areas, to new partnerships or to changing customer needs. Without digital data and flexible processes, you are not competitive.
Communication plays an important role in defending or gaining your market position in the growing pharmaceutical and life sciences market for the first time. The GEDYS IntraWare CRM supports your communication and customer management with well-structured digital files and perfect selections, even for inhomogeneous target groups. Our CRM promotes collaboration and is also available on the go.
Fast, transparent, central
Keep an eye on your customer data by storing it transparently and centrally. This saves you not only the paper in the office, but also time in the administration and in the support of your customers and target groups. Information is found in the slightest time and so there is more room for personal customer support and sustainable relationships.
Easy collaboration from anywhere
With the mobile CRM app, your in-home and field service work together optimally. Since the data in CRM can be accessed from anywhere at any time, data maintenance, visit reports and planning are carried out directly on site and are not done on paper in the office. The communication takes place in a few minutes, saving time and effort.
Automations spare time and nerves
You can save your employees from repetitive processes through automation. This reduces the amount of data to be entered and thus also the susceptibility to errors. There is more time to focus on your audiences.
Differentiated analyses and reports for valuable insights
Whether you want to target your target groups or identify trends, our CRM software not only collects a lot of data, you also have a variety of ways to evaluate it quickly and easily via dashboards and reports.
Communicate more individually
As competition becomes more competitive, it is increasingly important to shape the exchange of reliable information with digital technologies. Whether it’s key accounters, representatives, patients, doctors, pharmacists or opinion leaders, the right and regular approach is crucial for building trust, your level of awareness, brand maintenance and gaining market share.
Marketing automation also supports you here. Read more about this under CRM in Marketing.
One goal of your digital strategy: CRM
Our CRM software supports the work of your sales and marketing team in the best possible way with digital processes and data.
In this way, freedom for more intensive customer support can be freed up and sales can be increased.
Digital power for sales
The transformation of the sales channels means merging the field service with digital processes. To do this, you can collect and analyze important customer datawith GEDYS IntraWare CRM.
On the one hand, pharmaceutical and life sciences marketing is aimed directly at patients and consumers, and on the other hand at professionals such as doctors, pharmacists and pharmaceutical-technical assistants. Medical professionals in particular often have little time for meetings with industry representatives. This is why digital communication channels become all the more important, such as e-mail marketing or webinars, for example.
They can electronically accompany doctors and patients on issues such as the drug prescription and help by targeting information, such as drug side effects. This can be done, among other things, via mailings or chats.
Important basis: data analysis
You need tailor-made content for your communication. Only a 360-degree view of the respective target group allows you to develop the right content and develop operational measures. This is possible in CRM via easily analyzeable data. Displayable in various graphics in dashboards and reports.
For this, it is crucial that you can connect additional departments and systems. Our CRM is easy to expand and enables statistics and analysis across many data systems. Use additional modules for event and marketing promotions with CRM in marketing or customer service with CRM for Service & IT.
Special solution desired?
Our references show a small excerpt of our solutions for your industry. We are happy to introduce you to others and develop your adaptations if necessary. You can find your regional consultant under CRM Consulting & Contact . And more info as an all-in-one package under Product Flyer Download.
Provide users with important information that they would not otherwise be able to see in the CRM system. For example, the JDBC or SAP interface gives your sales department access to packing slips, invoices, and open items in the customer file. And with the help of the comprehensive authorization concept, you define exactly who can read, change, delete or send certain data.
Simplify customer visits
Your customer visits can be planned and executed much faster and easier if you integrate the service of bahn.de, Google Maps or HRS with a simple link.
Support from CTI
Do you have to make a lot of phone calls every day? Thanks to computer telephony you save time, because you dial with just one click on the phone number. For incoming calls, the CRM system displays the caller and his electronic file. And from the list of missed calls, you can call back immediately with a click.
To start with CRM
The basis for CRM for pharmaceuticals and life sciences: With comprehensive contact management, you keep the 360° view of your customers.
They qualify new prospects. You combine all data and processes to the customer and supplier centrally and transparently. The intelligent search functions always offer you exactly the information you need.