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30 years of CRM practice 1

30 YEARS OF CRM PRACTICE

1989 to 2019


30 years of CRM practice in which we have experienced a lot in the CRM world: New trends, innovations, awards, as well as many new technologies that equip us for the daily work of tomorrow.

Logo 30 years of CRM from GEDYS IntraWare
Logo 30 years of CRM from GEDYS IntraWare

Our path. Our CRM practice.

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Foundation from
Conviction

The company was founded in 1989 with the aim of mapping and simplifying business processes.

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Simple
CRM system

A first rudimentary CRM system for addresses and the simple storage of correspondence has been developed. This has greatly simplified business processes.

Sales control

A big step for sales and an essential part of CRM software were created in 1999 with the VIS (Sales Information System) and the SFA (Sales Force Automation). With these extensions, statistical evaluations and automated sales processes could be mapped. From lead management, tracking opportunities, and monitoring appointments and tasks.

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CRM conquers marketing

In addition to the classic sales value that the first CRM systems fulfilled, it was quickly recognized that the data could be used even further in the company. This data should also be made available for marketing campaigns. Whether for sending form letters or for invitations to events – from 2006, CRM in marketing offers the right functions.

CRM improves service

Thanks to the software support, customers could be served better and easier. In order to optimize customer care and the handling of questions or problems, we established the CRM for Service & IT. Support services could be provided quickly and easily from now on.

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CRM becomes analytical

Customer and address data could be managed better and more structured. However, in order to be able to work with the data even more efficiently, various analysis and evaluation functions were developed. This made the data more meaningful and provided an informed basis for decisions and processes.

CRM becomes mobile

CRM solutions have been used in an increasing series of companies. But until now, the work was tied to the office and the PC. In 2011, it was time to make CRM possible on mobile devices as well, as more and more users also needed mobile access to the data. This is how the mobile CRM app began to establish itself.

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CRM goes to the cloud

Another approach to using a CRM solution developed in 2012. For those who want to start quickly with a CRM and do not want to purchase additional technology or service, CRM in the cloud was just the thing. With high security standards and versatile customization capabilities, the advantages of a cloud CRM solution are still convincing today.

Extension: CRM to xRM

With the classic CRM, customers are the focus of all activities. With the change of time and the growing demands on the market, the desire for solutions became great, which also capture cross-company relationships with partners, suppliers, applicants, dealers, etc. The birth of xRM solutions

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CRM becomes social

Email alone is no longer proactive enough. Status information, comments, chats, etc. are required for clear information gathering. With extensive new and further developments, it has been possible to incorporate social channels into CRM.

Top 100: Top innovator

GEDYS IntraWare as winner of the Top 100: Top Innovator – An award says more than a thousand words. For this reason and out of conviction, we have faced the jury and were awarded as the top innovator in 2017.

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Customer Journey

The customer’s journey: What drives the customer? At which touchpoints can we support and support him? The future holds a lot for the CRM world. The CRM software must not only be up to it, but ideally also be a step ahead. Here more about the customer journey.

Awards on our way

Auszeichnung Forschung und Entwicklung 2022 für GEDYS IntraWare
2022/2023

Innovative
through
Research

for companies
GEDYS IntraWare

Foto des Finalist IBM Beacon-Award von GEDYS IntraWare
2019

Finalist
IBM Beacon
Award

for outstanding, intelligent
Collaboration solution

INNOVATIONSPREIS-IT: BEST OF 2018 – Apps
2018

Best of 2018
Apps

for innovative
Platform
Business App

INNOVATIONSPREIS-IT: FINALIST OF 2017 – CRM
2017

Best of 2017
Finalist CRM

for Cloud CRM
Solution included
Hosting

GEDYS IntraWare Top100 Award 2017
2017

Top 100
Award

Top Innovator 2017
GEDYS IntraWare

Logo Cloud CRM Usability geprüft 2015
2015

Usabilitiy
checked

Cloud CRM Solution
Competence Center
TU Chemnitz

Excerpt of our customer references
from 30 years of CRM practice

Reference Hurco, logo colored
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Kundenrefrenz Marburger Tapeten, Logo Marburg
Kundenrefrenz Marburger Tapeten, Logo Marburg
Reference Pöschel tobacco, logo colored
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Reference Sprinz, Logo colored
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Reference Gustavo Gusto, logo colored
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Deutsche Bahn logo for DB communication technology reference
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Please click on the logos to go to the reference stories. You can find more references under the menu item customers.

Experience know-how from 30 years
CRM practice in our CRM software
live via video presentation!

Live video presentation of the CRM software from GEDYS-IntraWare
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short arrow in orange points down to the right
short arrow in orange points down to the right

CRM Tour Registration Form

Please fill in the form and submit. You will receive an email with a link. Click this to confirm your email address. You will then receive your appointment.

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Guarantee logo: GEDYS IntraWare data protection according to GDPR, long version
Guarantee logo: GEDYS IntraWare data protection according to GDPR, long version