30 YEARS OF CRM PRACTICE
1989 to 2019
30 years of CRM practice in which we have experienced a lot in the CRM world: New trends, innovations, awards, as well as many new technologies that equip us for the daily work of tomorrow.
Our path. Our CRM practice.
The company was founded in 1989 with the aim of mapping and simplifying business processes.
A first rudimentary CRM system for addresses and the simple storage of correspondence has been developed. This has greatly simplified business processes.
A big step for sales and an essential part of CRM software were created in 1999 with the VIS (Sales Information System) and the SFA (Sales Force Automation). With these extensions, statistical evaluations and automated sales processes could be mapped. From lead management, tracking opportunities, and monitoring appointments and tasks.
CRM conquers marketing
In addition to the classic sales value that the first CRM systems fulfilled, it was quickly recognized that the data could be used even further in the company. This data should also be made available for marketing campaigns. Whether for sending form letters or for invitations to events – from 2006, CRM in marketing offers the right functions.
CRM improves service
Thanks to the software support, customers could be served better and easier. In order to optimize customer care and the handling of questions or problems, we established the CRM for Service & IT. Support services could be provided quickly and easily from now on.
CRM becomes analytical
Customer and address data could be managed better and more structured. However, in order to be able to work with the data even more efficiently, various analysis and evaluation functions were developed. This made the data more meaningful and provided an informed basis for decisions and processes.
CRM becomes mobile
CRM solutions have been used in an increasing series of companies. But until now, the work was tied to the office and the PC. In 2011, it was time to make CRM possible on mobile devices as well, as more and more users also needed mobile access to the data. This is how the mobile CRM app began to establish itself.
CRM goes to the cloud
Another approach to using a CRM solution developed in 2012. For those who want to start quickly with a CRM and do not want to purchase additional technology or service, CRM in the cloud was just the thing. With high security standards and versatile customization capabilities, the advantages of a cloud CRM solution are still convincing today.
Extension: CRM to xRM
With the classic CRM, customers are the focus of all activities. With the change of time and the growing demands on the market, the desire for solutions became great, which also capture cross-company relationships with partners, suppliers, applicants, dealers, etc. The birth of xRM solutions
CRM becomes social
Email alone is no longer proactive enough. Status information, comments, chats, etc. are required for clear information gathering. With extensive new and further developments, it has been possible to incorporate social channels into CRM.
Top 100: Top innovator
GEDYS IntraWare as winner of the Top 100: Top Innovator – An award says more than a thousand words. For this reason and out of conviction, we have faced the jury and were awarded as the top innovator in 2017.
The customer’s journey: What drives the customer? At which touchpoints can we support and support him? The future holds a lot for the CRM world. The CRM software must not only be up to it, but ideally also be a step ahead. Here more about the customer journey.
Awards on our way
Excerpt of our customer references
from 30 years of CRM practice
Please click on the logos to go to the reference stories. You can find more references under the menu item customers.
Experience know-how from 30 years
CRM practice in our CRM software
live via video presentation!
CRM Tour Registration Form
Please fill in the form and submit. You will receive an email with a link. Click this to confirm your email address. You will then receive your appointment.