30 YEARS OF CRM PRACTICE

1989 to 2019

30 years of CRM practice in which we have experienced a lot in the CRM world: new trends, innovations, awards and new technologies that prepare us for the everyday work of tomorrow.

OUR WAY.
OUR CRM PRACTICE.

Foundation out of conviction

The company was founded in 1989 with the aim of mapping and simplifying business processes.

Simple CRM system

A first rudimentary CRM system for addresses and the simple storage of correspondence has been developed. This has greatly simplified business processes.

Sales control

A big step for sales and an essential part of CRM software were created in 1999 with the VIS (Sales Information System) and the SFA (Sales Force Automation). With these extensions, statistical evaluations and automated sales processes could be mapped. From lead management, tracking opportunities, and monitoring appointments and tasks.

CRM conquers marketing

In addition to the classic sales value that the first CRM systems fulfilled, it was quickly recognized that the data could be used even further in the company. This data should also be made available for marketing campaigns. Whether for sending form letters or invitations to events – from 2006 onwards, CRM also offers the right functions for these purposes.

CRM improves service

Thanks to the software support, customers could be served better and easier. But in order to optimize customer support and how to deal with questions or problems, the CRM software moved into the service. The support services could now be provided quickly and easily.

CRM becomes analytical

Customer and address data could be managed better and more structured. However, in order to be able to work with the data even more efficiently, various analysis and evaluation functions were developed. This made the data more meaningful and provided an informed basis for decisions and processes.

CRM becomes mobile

CRM solutions have been used in an increasing series of companies. But until now, the work was tied to the office and the PC. In 2011, it was time to make CRM possible on mobile devices as well, as more and more users also needed mobile access to the data. This is how mobile CRM began to establish itself.

CRM goes to the cloud

Another approach to using a CRM solution developed in 2012. For those who want to start quickly with a CRM and do not want to purchase additional technology or service, CRM in the cloud was just the thing. High security standards and versatile customization capabilities have convinced you of the benefits of a cloud application to this day.

Extension: CRM to xRM

With the classic CRM, customers are the focus of all activities. With the change of time and the growing demands on the market, the desire for solutions became great, which also capture cross-company relationships with partners, suppliers, applicants, dealers, etc. The birth of xRM solutions.

CRM becomes social

Email alone is no longer proactive enough. Status information, comments, chats, etc. are required for clear information gathering. With extensive new and further developments, it has been possible to incorporate social channels into CRM.

Top 100: Top innovator

GEDYS IntraWare Winner Top 100: Top Innovator – An Award Says More Than A Thousand Words. For this reason and out of conviction, we have faced the jury and were awarded as the top innovator in 2017.

Customer Journey

The customer’s journey: What drives the customer? At which touchpoints can we support and support him? The future holds a lot for the CRM world. The CRM software must not only be up to it, but ideally also be a step ahead. Here more about the customer journey.