CRM FOR THE AUTOMOTIVE INDUSTRY

Now shift one gear higher

How to secure market share for your company
and increase employee productivity

  • with central 360° view of your business contacts
  • with smooth workflows
  • through transparent processes & documentation

Benefits

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CRM/SRM

Success stories

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The most significant transformation in history requires new concepts

New markets, new competitors and changed business structures require new supplier strategies, new cooperations and the development of new business areas. Comprehensive digitization is therefore becoming an important factor.

In the automotive sector, digitalization usually focuses on two areas: digitalization in cars and those in production. It is equally important to digitize your processes to the customer and supplier in order to remain competitive.

The rapid development of new technologies is pushing the automotive industry to invest more and more in research and development. Because only with innovative products is it possible to hold your own against competitors. The market is currently leaning strongly towards connected cars, which requires not only decisive changes in production, but also in your customer approach and agreements with suppliers.

With GEDYS IntraWare CRM for the automotive industry, you always communicate precisely – even internationally.

The 360° view of your business partners

The rapid development of innovations is in line with ever-increasing customer expectations. This makes it all the more important to have a complete eye on the supplier, the customer and the relevant knowledge about them: from purchasing, marketing to sales and service. This creates satisfied and loyal business relationships.

orangener Pfeil zeigt nach rechts

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Screenshot: 360-Grad-Sicht auf den Kunden im CRM, GEDYS-IntraWare

Supplier Relationship Management in Purchasing

Ordering processes with the corresponding supply chains are often complex and cross-site. Your centrally stored purchasing data is worth gold (including customer contracts, supplier ratings and clear order, warehouse and item management). Because it allows you to keep a close view of your suppliers, you can avoid bottlenecks and delays. A big advantage in a competitive market.

Smooth authorization management

Especially in cooperation with various cooperation partners, it is worthwhile to meet the trust of customers through transparent structures and complete documentation. A smooth management of access authorizations and approval processes of any kind by our CRM software gives your data and thus you the necessary security.

Reaching customers in person

The personal and emotional approach of customers is becoming increasingly important, especially in the automotive industry. Whether you are a manufacturer, supplier or distributor. With integrated marketing automations, you will be able to address your customers in an even more targeted manner and hit them directly in the heart.

Clear processes and efficient processes

Uniform data storage and clearly structured processes ensure time-saving workflows and smooth processes. This will provide your employees with more time for the customer’s wishes or negotiations with suppliers. Skate round laborious administrative work.

Research and project funding
optimized with CRM for the automotive industry

Reduce the administrative burden from the application to the proof of use.

According to the VDA, your innovations are the most important key to remaining competitive in the international arena. That is why you will have to increase your research and development efforts and expenditures considerably in the future. But the bureaucratic requirements for public funding are immense.

With the GEDYS IntraWare CRM software you can link your CRM information with the various data systems, for example from research and development. You create meaningful documentation with dashboards and reports at the push of a button.

Manage your supply chain digitally

Our CRM for the automotive industry provides you with the central information base for a strong communication and cooperation with your business partners. Efficient processes increase productivity and create scope for innovation.

Start quickly.

Unified data for all

GEDYS IntraWare CRM supports your supplier and customer relationship management with well-structured digital files that provide you with purchasing data, contracts, evaluations and purchase guidelines even when you are on the road. Central access not only promotes internal collaboration, but also that with external service providers and suppliers.

All participants gain insight and are informed about the status of a project at any time. The assignment of roles and rights can be used to control who can view and edit which data and to what extent.

Perfect teamwork for success

SRM and CRM functions such as appointment overviews, reminders, tasks, serial tasks or escalations ensure perfect teamwork throughout the company.

Our 30 years of CRM practice show that with the optimization of teamwork, the number of successfully completed projects also increases: Because more effective workflows leave all employees more time to concentrate on their core tasks.

Wisely extend.

Start small or get in big?

Both is possible, the GEDYS IntraWare CRM offers this flexibility. Start your digitization in an area like purchasing and then expand with additional modules.

Or you can choose the complete package right from the start. For more extensive process optimization and cross-system analysis, it will be critical that you can connect additional systems.

Expanding your goal
Special solutions for your industry

Our references show a section of our developments for the automotive industry. We are happy to introduce you to others and develop your adaptations if necessary. Find out more about our top service under CRM Consulting & Contact Persons.

Use integration.

SAP and other ERP systems

You can provide your purchasing and sales department with important information in the GEDYS IntraWare CRM software that is otherwise invisible: For example, thanks to the JDBC or SAP interface, users have access to delivery notes in the customer file, Invoices and open entries.

Or view evaluation reports or R&D data in the supplier file. E-mail integration for Outlook, Notes & all IMAP mailboxes is also possible. The time gained in this way can be used, for example, to develop innovative ideas.

Collaboration with other tools (e.g.)
  • Document Management System & Document Archiving
  • Inventory Management System, Data Warehouse
  • ERP system
  • CleverReach (newsletter delivery)
  • CTI (telephony)
  • Business Intelligence like QlikView

Use our CRM interface overview to find out how many options we offer you. The list is also available for download.

Success with CRM for the automotive industry

Kundenrefrenz GEDYS IntraWare: Logo von SD Automotive
Kundenrefrenz GEDYS IntraWare: Logo von Litens

All data centrally accessible

SD Automotive
Tool & model making

Read more

Processes measurable optimized

Litens Automotive
Power Transmission Systems

Read more

To start with CRM.

The basis for CRM for the automotive industry: You work with comprehensive contact management for a 360° view of your customers. You generate leads and qualify new prospects.

You not only collect all customer data centrally and transparently, but also assign the correspondence to them for a detailed history. With intelligent search functions, you always get exactly the information you need at any time.

Video: CRM software general overview - GEDYS IntraWare CRM

Sign up for the CRM tour now. We offer industry know-how and individual industry solutions.

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    Oliver Niedner
Oliver Niedner
Sales service

+49 531 123 868 420

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