CRM FOR THE
AUTOMOTIVE INDUSTRY
Now switch a gear higher
How to secure market share for your business
and increase employee productivity.
- with a central 360° view of your business contacts
- with smooth workflows
- through transparent processes & documentation
The most significant transformation in history
requires new concepts
New markets, new competitors and changed business structures require new supplier strategies, new cooperations and the development of new business areas. Comprehensive digitization is therefore becoming an important factor.
In the automotive sector, digitalization usually focuses on two areas: digitalization in cars and those in production. It is equally important to digitize your processes to the customer and supplier in order to remain competitive.
The rapid development of new technologies is pushing the automotive industry to invest more and more in research and development. Because only with innovative products is it possible to hold your own against competitors. The market is currently leaning strongly towards connected cars, which requires not only decisive changes in production, but also in your customer approach and agreements with suppliers.
With GEDYS IntraWare CRM for the automotive industry, you always communicate precisely – even internationally.
The 360° view of your business partners
The rapid development of innovations is accompanied by ever higher customer expectations. This makes it all the more important to have a complete view of the supplier, the customer and the relevant knowledge about them: from purchasing, marketing and sales to service. This creates satisfied and loyal business relationships.
Supplier Relationship Management in Purchasing
Ordering processes with the corresponding supply chains are often complex and cross-site. Your centrally stored purchasing data is worth gold (including customer contracts, supplier ratings and clear order, warehouse and item management). Because it allows you to keep a close view of your suppliers, you should avoid bottlenecks and delays. A big advantage in a competitive market.
Reaching customers in person
The personal and emotional approach of customers is becoming increasingly important, especially in the automotive industry. Whether you are a manufacturer, supplier or distributor. With integrated marketing automations, you will be able to address your customers in an even more targeted manner and hit them directly in the heart.
Smooth authorization management
Especially in cooperation with various cooperation partners, it is worthwhile to meet the trust of customers through transparent structures and complete documentation. A smooth management of access authorizations and approval processes of any kind by our CRM software, gives your data and thus you the necessary security.
Clear processes and efficient processes
Uniform data storage and clearly structured processes ensure time-saving workflows and smooth processes. This will provide your employees with more time for the customer’s wishes or negotiations with suppliers. Leave laborious administrative work to the left.
Research and project funding
optimized with CRM for the automotive industry
Reduce the administrative burden from the application to the proof of use.
According to the VDA, the most important key to continuing to compete in international competition is your innovations. That is why you will have to increase your research and development efforts and expenditures considerably in the future. But the bureaucratic requirements for public funding are immense.
With the GEDYS IntraWare CRM software, you can link your CRM information to the different data systems, for example from research and development. You create meaningful documentation with dashboards and reports at the touch of a button.
Manage your supply chain digitally
Our CRM for the automotive industry provides you with the central information base for a strong communication and cooperation with your business partners. Efficient processes increase productivity and create scope for innovation.
Start quickly.
Consistent data for all
The GEDYS IntraWare CRM supports your supplier and customer relationship management with well-structured digital files that provide you with purchasing data, contracts, reviews and purchasing guidelines on the go.
Central access not only promotes internal cooperation, but also those with external service providers and suppliers. All participants receive insight and are always informed about the status of a project. Role and rights assignment can be used to control who is allowed to view and edit which data and to what extent.
Perfect collaboration for success
SRM and CRM functions such as appointment overviews, reminders, tasks, serial tasks or workflows with forwarding ensure perfect teamwork throughout the enterprise.
Our 30 years of CRM practice show that as teamwork is optimised, the number of successfully completed projects also increases: more effective workflows allow employees more time to focus on their core tasks.
Wisely extend.
Start small or get in big?
Both is possible, the GEDYS IntraWare CRM offers this flexibility. Start your digitization in an area like purchasing and then expand with additional modules.
Or you can choose the complete package right from the start. For more extensive process optimization and cross-system analysis, it will be critical that you can connect additional systems.
Expanding your goal
- Analytics across all data systems with dashboards & reports
- Event and marketing promotions with
CRM in Marketing - Customer service with CRM for Service & IT
- Mobile CRM app for your field service
Special solutions for your industry
Our references show a section of our developments for the automotive industry. We are happy to present more and develop your adaptations if necessary. Find out more about our top service under CRM Consulting & Contact Persons. Here you can find more information as an all-in-one package: Product flyer download.
Use integration.
SAP and other ERP systems
You can provide your purchasing and sales department with important information in the GEDYS IntraWare CRM software that is otherwise invisible: For example, thanks to the JDBC or SAP interface, users have access to delivery notes, invoices and open items in the customer file. Or view evaluation reports or R&D data in the supplier file.
Email integration for Outlook,Notes & all IMAP mailboxes is also possible. The time gained in this way can be used, for example, to develop innovative ideas.
Collaborate with other tools
(Excerpt)
- Document Management System & Document Archiving
- Inventory Management System, Data Warehouse
- ERP system
- CleverReach (newsletter delivery)
- CTI (telephony)
- Business Intelligence like QlikView
*Also available for download: Our complete overview of interfaces and integrations.
Achievements with
CRM for the automotive industry
Processes measurably optimized
Litens Automotive
Power transmission systems
To start with CRM
The basis for CRM for the automotive industry: You work with comprehensive contact management for the 360° view of your customers. You generate leads and qualify new prospects.
Not only do they collect all data about the customer centrally and transparently, but they also assign the correspondences to them for a detailed history. With intelligent search functions, you get exactly the information you need at any time.
Sign up here for the free CRM tour. We offer industry know-how and individual industry solutions.
