Success with modern processes

The challenges for trade have been increasing for years. Now it is time to keep pace with the digital transformation. With a CRM for retail, you can meet customers and suppliers. You can optimize business processes and keep an eye on everything with a 360° view.

The digital transformation is turning trade upside down

New forms of distribution for B2C and B2B, rising customer expectations and global competition are creating new retail concepts. The trend is clearly moving towards the intertwining of stationary trade and online sales to multi- and omni-channel models.

The influence of global online marketplaces is increasing the competitive pressure. If you want to keep up, you have to take the step into digitalization at the latest now. CRM-Systeme not only support you in evaluating customer behavior for successful sales, high-quality service and targeted marketing.

GEDYS IntraWare CRM also offers enormous advantages for optimizing business processes, such as merchandise management, administration or employee planning. We are aware of the heterogeneity of the retail industry and adapt our CRM software to your individual requirements on request.

Customers and suppliers in the 360° view

As a hub for customers and suppliers, you need to keep track of a large network of contacts, information and desires. Our digital customer file offers a wide range of possibilities to easily assign relevant data to contacts and retrieve them in a targeted manner.

Clear structure for liquid processes

Make your internal business operations simple and efficient with automated workflows. This is how your employees glide through recurring everyday tasks. The result is a well maintained, uniformly structured data storage.

From lead to order everything in view

Keeping an eye on potential customers from the first contact to the placing of orders is a challenging task. With assistance such as status traffic lights, automatic resubmissions or escalation management, no interested party is lost.

Analyses and reports

Decide and plan on the basis of meaningful evaluations of a broad data base. With CRM, you not only collect data, but also process it into valuable decision-making bases.

React quickly, no matter when and where

Customers and suppliers rely on your fast response time. With the mobile CRM app, you can do this not only in-house, but also on the go. You can view all data from the CRM at any time, even offline.

This will make it easy for you to establish satisfied and loyal trading relationships and to network strongly along your retail chain. CRM for retail is thanks.

Success figures speak for themselves

Studies show that retailers are largely discouraged from moving into digitalization because they are concerned about the level of investment and data security. However, this is completely unjustified.

According to the Digitalisierungsindex Mittelstand, 71% of the trading companies surveyed report an increase in sales through the use of a customer database. The so-called digital leaders in retail are well ahead of the average of the other companies surveyed with their business figures.

The conclusion of the study is, among other things, that small and medium-sized enterprises should also take urgent action: Individual measures such as a CRM system already have a positive effect on sales figures and prevent them from losing touch.

You can check how quickly your CRM expenses pay off, using our ROI comparison checklist.

GEDYS IntraWare CRM also offers 100 EU GDPR compliance and guaranteed domestic hosting with the CRM2Host for the security of your data and that of your customers.



You ask. A project expert responds.

Live. Online. Free.

We start where you are currently with your CRM project. Together, we will compare your requirements with our practical experience in customer relationship management. Our CRM professionals will advise you free of charge on the way to your individual CRM for retail.

You can also take advantage of our extensive E-commerce Expertise.

We will answer your questions about

– Your specific CRM project
– Solutions in the retail industry
– Tips & Tricks for CRM Introductions
– Software modules & details
– Tasks in daily practice

Start digitalization with CRM for retail and remain competitive

The digital transformation in retail is already in full swing. Stay on the ball to keep meeting your customers’ expectations. GEDYS IntraWare supports you in making your processes up-to-date and offering your customers the best comfort.

Start quickly.

Ensure customer satisfaction

With GEDYS IntraWare CRM, you keep your digital customer files structured and maintained. With central and transparent access to all information, your employees always respond to customer needs in a targeted manner.

In addition, you get meaningful insights into the behaviour of your customers and thus prove themselves sustainably on the market.

Keep an overview

It is worth keeping track not only for your customers but also for partners, suppliers and competitors. Go with the times and strengthen your networking along the retail chains with GEDYS IntraWare CRM.

Optimal processes

Use CRM for smooth operations in your company. Automations and workflows make everyday life easier for your employees in all business areas. This way you have more time and leisure for the really important tasks.

Extend wisely.

Optimum networking

The introduction of a CRM system usually starts with sales. From this starting point, further departments such as service and marketing will gradually be connected.

The aim is to optimally network the various parts of the company so that the functions of the CRM system can be used to the best possible extent.

Expanding your goal
Individual solutions for your industry

Trading is characterised by its wide-ranging business models. We are aware of this. In our references you will find first examples of our developments for trade, and we will be happy to present more in person.

If necessary, we will work with you to develop tools that exactly meet your requirements. Find out more about our top service under CRM consulting and contact persons.

Use integration.

Short distances for optimal results

Unleash the full potential of your CRM system by integrating your applications in the best possible way via interfaces, such as your existing ERP or merchandise management system. This way, you can efficiently access all relevant data via a system.

Manage across all channels

You can also integrate your online shop into the CRM system and thus directly incorporate customer and goods data. For example, quotation and contract management for your employees is greatly facilitated.

You can also use our e-commerce service. We offer comprehensive advice on topics such as e-commerce strategy development, online marketing or backlink analysis.

Retail 1

Free e-book

In 15 stages to CRM.
From the CRM idea to the implementation.

Success with CRM

Customer reference Marburger Tapetenfabrik
Customer reference: PÖSCHL TABAK
Customer reference OSCAR Pet Foods

Optimum overview thanks to electronic object management

Marburger Tapetenfabrik
Paper processing industry

Goodbye to paper chaos! CRM optimizes processes.

Pöschel Tabak
Tobacco industry

CRM for personal, customized sales and distribution

Oscar Pet Foods
Animal feed manufacturers

To start with CRM.

The basis of CRM for the retail industry: With contact management you get a 360° view of your customers. You create and qualify new prospects.

Not only do you collect all customer data centrally and transparently, but you also assign detailed correspondence histories and get exactly the information you need at any time with intelligent search functions.

Video: CRM software general overview - GEDYS IntraWare CRM

Can we help?

Are you looking for a CRM application for your industry? We offer industry know-how, individual solutions and adaptations to your industry.
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    Oliver Niedner
Oliver Niedner
Sales service

You can find us here:

Retail 2
GEDYS IntraWare Standorte Deutschland