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CRM FOR RETAIL

Successful through modern processes


With CRM for retail, you can optimize your business processes
and master the challenges of the market

  • With the 360° view of customers and suppliers, you have everything in view
  • Quick reactions to their wishes are simply possible
  • Automatic workflows and central data storage save a lot of time

Digital transformation turns retail on its head


New forms of sales for B2C and B2B, increasing customer expectations and global competition are creating new trading concepts. The trend is clearly towards the interlinking of brick-and-mortar retail and online distribution to multi- and omni-channel models.

The influence of global online marketplaces is increasing the competitive pressure. If you want to keep up, you have to take the step into digitalization at the latest now. CRM systems not only support you in evaluating customer behavior for successful sales, high-quality service and targeted marketing. GEDYS IntraWare CRM also offers enormous advantagesfor the optimization of business processes,such as in merchandise management, administration or employee planning. We are aware of the heterogeneity of the retail industry and adapt our CRM software to your individual requirements on request.

Customers and suppliers in the 360° view

As a hub for customers and suppliers, you need to keep track of a large network of contacts, information and desires. Our digital customer file offers a wide range of possibilities to easily assign relevant data to contacts and retrieve them in a targeted manner.

From lead to order everything in view

Keeping an eye on potential customers from the first contact to the placing of orders is a challenging task. With assistance such as status traffic lights, automatic resubmissions or escalation management, no interested party is lost.

React quickly, no matter when and where

Customers and suppliers rely on your fast response. With the Mobile CRM App, you can do this not only in-house, but also on the go. You can view all data from the CRM at any time, even offline.

Clear structure for liquid processes

Make your internal business operations simple and efficient with automated workflows. This is how your employees glide through recurring everyday tasks. The result is a well maintained, uniformed structured data storage.

Analyses and reports

With Dashboards and Reports, you plan based on meaningful evaluations. With CRM, you not only collect data, but also process it into a valuable basis for decision-making.

CRM for retail makes it easy for you to establish satisfied customers and loyal trade relationships as well as to network strongly along your retail chain. To enlarge please click on the picture.

Success figures speak for themselves:
Retail benefits from digital transformation

According to a recent study, retail companies are leaders in digitalisation


According to the latest study Digitization Index for SMEs 2020/2021, medium-sized companies in retail have come much closer to their goals of “increasing productivity” and “improving customer relationships” with the help of digital technologies. The pandemic was the most important driver of digitization. It ensured that many retail companies upgraded their mobile devices and software for communication and collaboration.

In previous years, 71% of the retail companies surveyed had already reported increased sales through the use of a customer database. The so-called digital leaders in retail were clearly ahead of the average of the remaining companies with their key business figures. They generated higher revenues and got through the crisis better.

It is also important that small and medium-sized companies should also take urgent action: Even individual measures such as a CRM system have a positive effect on sales figures and prevent them from being left behind.

Use our Cloud CRM Colution for a quick start – without having to provide additional technology or extra service. The Mobile CRM App makes it possible to work on the go, even offline.

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Start digitalization with CRM for retail
and remain competitive


The digital transformation in retail is in full swing. Stay on the ball to keep meeting your customers’ expectations. GEDYS IntraWare supports you in making your processes up-to-date and offering your customers the best comfort.

With uniform data for all:

  • With GEDYS IntraWare CRM for retail, you keep your digital customer files structured and maintained.
  • With central access to all information, your employees react to customer needs at any time.
  • The CRM also ensures smooth processes in your company. Automations and workflows make everyday life easier for your employees in all business areas. This gives you more time for the really important tasks.
  • You get well-founded insights into the behavior of your customers,can coordinate your marketing measures accordingly and thus prove yourself sustainably on the market.
  • It is also worth keeping an overview with regard to partners, suppliers and competitors. Keep up with the times and strengthen your networking along the retail chains with the GEDYS IntraWare CRM for retail.

Manage across all channels:

  • The introduction of a CRM system ideally begins with sales. From there, the connection of further departments such as service and marketing takes place gradually.
  • The goal is the optimal connection of all parts of the company so that the functions of the CRM system can be used to the best possible extent.
    Dashboards & Reports for analyses across all data systems
    CRM for Service & IT for best service through short-term reactions
    CRM in Marketing for targeted marketing campaigns with
    Mobile CRM App for more flexibility in the field
  • Download our all-in-one package here for more information:
    Product flyer download
  • Further special solutions from your industry or adjustments are best discussed directly with one of our experts:
    CRM Consulting & Contacts

Optimal networking:

  • Exploit the full potential of your CRM system by extending your applications in the best possible way via interfaces and integrations and, for example, by integrating your existing ERP or merchandise management system. This way, you can efficiently access all relevant data via a system.
  • We have already connected more than 50 systems. Also available as a download list: Interfaces and integrations
  • You can also integrate your online shop into the CRM system and thus directly incorporate customer and goods data. This also makes offer and contract management for your employees enormously easier.
  • Take advantage of our e-commerceservice. We offer comprehensive advice on topics such as e-commerce strategy development, online marketing or backlink analysis.
flat blue arrow points to the right
flat blue arrow points to the right
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Achievements with
CRM for retail


Customer reference GEDYS IntraWare: Logo of Marburger Tapetenfabrik
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Optimum overview thanks to electronic object management

Marburger wallpapers
Paper processing industry

Customer reference GEDYS IntraWare: Logo of Pöschl Tabak
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Goodbye to paper chaos!
CRM optimized
the processes

Pöschel Tabak
Tobacco industry

Customer refrence GEDYS IntraWare: Logo by Oscar Pet Foods
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CRM for personal
and tailor-made
sales

Oscar Pet Foods
Animal feed manufacturer

To start with CRM


The basis for CRM in retail: The contact management allows you a 360° view on your customers.
This is how you can easily torment new prospects. Not only do they collect all data on customers, suppliers and partners centrally and transparently, but also detailed operations as history. Information you need on an ad hoc basis can be found with intelligent search capabilities.

Register now for the CRM Tour. We offer industry know-how and individual industry solutions.

Please fill in the form and send it. You will receive an email with a link. Click on it to confirm your email address. You will then receive your appointment.

Ihr Ansprechpartner bei GEDYS IntraWare: Oliver Niedner, Inside Sales

Oliver Niedner
Inside Sales

TEL: +49 531 123 868 420

E-MAIL: Get in touch

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