Retail 1

CRM FOR RETAIL

Success with modern processes


With CRM for retail, you can optimize your business processes
and master the challenges of the market

  • With the 360° view of customers and suppliers, you have everything in view
  • Quick reactions to their wishes are simply possible
  • Automatic workflows and central data storage save a lot of time

Digital transformation turns retail on its head


New forms of sales for B2C and B2B, increasing customer expectations and global competition are creating new trading concepts. The trend is clearly towards the interlinking of brick-and-mortar retail and online distribution to multi- and omni-channel models.

The influence of global online marketplaces is increasing the competitive pressure. If you want to keep up, you have to take the step into digitalization at the latest now. CRM systems not only support you in evaluating customer behavior for successful sales, high-quality service and targeted marketing. GEDYS IntraWare CRM also offers enormous advantages for optimizing business processes, such as merchandise management, administration or employee planning. We are aware of the heterogeneity of the retail industry and adapt our CRM software to your individual requirements on request.

Customers and suppliers in the 360° view

As a hub for customers and suppliers, you need to keep track of a large network of contacts, information and desires. Our digital customer file offers a wide range of possibilities to easily assign relevant data to contacts and retrieve them in a targeted manner.

From lead to order everything in view

Keeping an eye on potential customers from the first contact to the placing of orders is a challenging task. With assistance such as status traffic lights, automatic resubmissions or escalation management, no interested party is lost.

React quickly, no matter when and where

Customers and suppliers rely on your fast response. With the mobile CRM app, you can do this not only in-house, but also on the go. You can view all data from the CRM at any time, even offline.

Clear structure for liquid processes

Make your internal business operations simple and efficient with automated workflows. This is how your employees glide through recurring everyday tasks. The result is a well maintained, uniformed structured data storage.

Analyses and reports

With dashboards and reports, you plan based on meaningful evaluations. With CRM, you not only collect data, but also process it into a valuable basis for decision-making.

Dashboards and Reports in CRM Release 8.11 on Desktop, GEDYS IntraWare
Retail 10

With CRM for retail, it is easy for you to establish satisfied customers and loyal trading relationships as well as to network strongly along your retail chain.

Success figures speak for themselves


Studies show that retailers are largely discouraged from moving into digitalization because they are concerned about the level of investment and data security. However, this is completely unjustified.

According to the Digitalisierungsindex Mittelstand, 71 of the trading companies surveyed report an increase in sales through the use of a customer database. The so-called digital leaders in retail are well ahead of the average of the other companies surveyed with their business figures.

The conclusion of the study is, among other things, that small and medium-sized enterprises should also take urgent action: Individual measures such as a CRM system already have a positive effect on sales figures and prevent them from losing touch.

You can check how quickly your CRM expenses pay off using our ROI view checklist.

GEDYS IntraWare CRM also offers 100% EU GDPR compliance and the cloud CRM solution guarantees hosting in Germany for the security of your data and that of your customers.

CRM for Retail: Contribution screen on data security
Retail 11

Start digitalization with CRM for retail
and remain competitive


The digital transformation in retail is already in full swing. Stay on the ball to keep meeting your customers’ expectations. GEDYS IntraWare supports you in making your processes up-to-date and offering your customers the best comfort.

Start quickly.


Ensure customer satisfaction

With GEDYS IntraWare CRM for retail, you keep your digital customer files structured and maintained. With central and transparent access to all information, your employees always respond to customer needsin a targeted manner.

In addition, you will receive in-depth insights into the behaviour of your customers,can tailor your marketing measures to this and thus prove yourself sustainably on the market.

Keep an overview

Not only for your customers, but also for partners, suppliers and competitors, it is worth keeping an overview. Go with the times and strengthen your networking along the retail chains with GEDYS IntraWare CRM.

Optimal processes

Use CRM for smooth processes in your company. Automations and workflows make everyday life easier for your employees in all business areas. This way you have more time and leisure for the really important tasks.

Wisely extend.


Optimum networking

The introduction of a CRM system usually starts with sales. From this starting point, further departments such as service and marketing will gradually be connected.

The goal is to optimally connect the different parts of the company, so that the functions of the CRM system can be used to the best possible extent.

Expanding your goal

Individual solutions for your industry

Trading is characterised by its wide-ranging business models. We are aware of this. If necessary, we will work with you to develop tools that exactly meet your requirements. Find out more at CRM Consulting & Contacts.

Use integration.


Short distances for optimal results

Exploit the full potential of your CRM system by extending your applications in the best possible way via interfaces and integrations and, for example, by integrating your existing ERP or merchandise management system. This way, you can efficiently access all relevant data via a system.

Manage across all channels

You can also integrate your online shop into the CRM system and thus directly incorporate customer and goods data. This also makes it much easier for your employees to manage the offer and contract.

Take advantage of our e-commerce service. We offer comprehensive advice on topics such as e-commerce strategy development, online marketing or backlink analysis.

For more information about our products, see Product Flyer Download as an all-in-one package.

Retail 2

Achievements with
CRM for retail


Customer reference GEDYS IntraWare: Logo of Marburger Tapetenfabrik
Retail 12

Optimum overview thanks to electronic object management

Marburger wallpapers
Paper processing industry

Customer reference GEDYS IntraWare: Logo of Pöschl Tabak
Retail 13

Goodbye to
paper chaos! CRM optimizes processes

Pöschel Tabak
Tobacco industry

Customer refrence GEDYS IntraWare: Logo by Oscar Pet Foods
Retail 14

CRM for
personal, tailor-made sales

Oscar Pet Foods
Animal feed manufacturer

To start with CRM


The basis for CRM in retail: The contact management allows you to view your customers 360°.
This is how you can easily torment new prospects.

Not only do they collect all data on customers, suppliers and partners centrally and transparently, but also
detailed operations as history. Information you need on an ad hoc basis can be found with intelligent search capabilities.

Sign up here for the free CRM tour. We offer industry know-how and individual industry solutions.

GEDYS_IntraWare, Oliver Niedner, Sales Internal Service

Oliver Niedner
Inside Sales

TEL: +49 531 123 868 420

E-MAIL: Get in touch

*= Please fill in the mandatory fields

By submitting the form, you agree to our privacy policy

Scroll to Top