CRM IN MARKETING

From lead to favorite customer.

More teamwork. More success.

CREATE LEADS.
INSPIRE CUSTOMERS.

How much does marketing benefit from CRM?

The task description for marketing is often: Marketing has to provide new leads in the area of new customers and/or existing customers – depending on the company’s focus – and hand them over to sales. This also makes it clear that only when CRM is used in marketing does it ensure a smooth cooperation with the sales team.
But CRM is not just about transparency, processes and time savings, but about marketing, sales and service together making the leads satisfied customers.
CRM im Marketing: Kampagnen-Cockpit
“The CRM tool of GEDYS IntraWare
noticeably facilitates our everyday life.
Finally no more paper economy!”

Bianca Hoffmann, PÖSCHL TABAK GmbH & Co. KG, graphic designer about GEDYS IntraWare CRM

Show your share of success

with CRM in marketing

CRM im Marketing: Ergebnisse transparent darlegen

With GEDYS IntraWare CRM, you can present the results of marketing transparently today – always up-to-date.

How many leads came into the CRM system via the website?

Which campaigns have been successful?

What references and materials are available for distribution?

How many participants were at the event, the training, the fair, etc.?

You can answer these and other questions at the touch of a button in numbers, charts and lists.

From lead to enthusiastic customer

Plan your actions in a targeted manner,
for perfect customer journeys.

Provide each customer with a seamless customer experience by connecting all sales, customer service, and marketing data into an overall picture.
Mr. CRM takes over the routine activities at the digital contact points and ensures an enormous simplification of work in marketing with automation for mailings, campaigns and events.

Customer Journey with the contact points:

Customer Journey mit Kontaktpunkten
With GEDYS IntraWare CRM in marketing, you can track the entire customer journey from prospective customers to loyal customers. And plan what next information from the lead makes a prospect to hand it over to sales. You strengthen customer loyalty with targeted campaigns based on data from analytical CRM.

The cooperation of colleague CRM

Features you'll love.

BusinessMail

You create new leads and contacts directly from the mailbox. So do participants at your event. Directly in CRM – Transparent for all colleagues.

For all customers, suppliers, press, you can see the processes, projects, participations, opportunities and so on directly in your mailbox. Very good for quick decisions and agreements.

Overview of marketing

Keep track of the facts you need to know every day. GEDYS IntraWare CRM provides you with many lists and diagrams. You will put together your marketing dashboard as desired. For example, attendees, utilization and tasks of the events, the new leads, the status of the campaigns, tasks due, and important dates.

The latest marketing material

Provide sales and service with all current brochures, flyers, questionnaires, reference stories and presentation slides, including the contact persons in the marketing team. Versioning prevents the use of old documents. Or use warehouse management for printed material, giveaways, and roll up banners.

100 GDPR compliant

For your legally secure mailings, phone promotions and campaigns, CRM in marketing includes the communication status and the associated process functions.

GEDYS IntraWare CRM prevents shipping if, for example, the status is no advertising. Thus, you guarantee ready for GDPR.

Status of marketing projects

Tasks and appointments for your marketing projects are transparently summarized in CRM. Of course, every colleague who works receives information and reminders from the CRM system. Overviews show you the status of your projects, campaigns and events – including the tasks of colleagues to work with. The additional appointment surveys via the Internet shorten your appointment with press, speakers, suppliers, etc.

Quickly integrate

Integrate important sources of information and service offerings directly from the Internet into your CRM. For example, you benefit: in the event organization of Bahn.de, HRS, Wetter.com. directly to the event location, from the view of social media and the Internet regarding your company. You also need data from the ERP. No problem.

The team also likes to work with this

Adobe PDF: Brochures, references, etc. are well designed and unchangeable.

MS Office: Enterprise-standard sales and service templates.

Business card scan: Guarantees a fixed lead input at trade fairs and events.

Orbit search: Provides you with the target group and suppliers for your event.

Route planning: Important input for the organization of your roadshows.

CTI (telephony): Accelerates phone promotions for campaigns, events, etc.

More information about CRM in marketing?

“Create leads. Inspire customers. Success,” a summary for marketing.

From email marketing to marketing automation

The must-have of today.

Enriching Leads for Sales

Send specific further information, offers to your leads in order to be able to hand over to sales interested parties. We rely on CleverReach for this purpose.

All openings and clicks are located in the GEDYS IntraWare CRM and are available to you and sales for further actions.

Expanding and retaining customers

Whether product launch, cross-selling or up-selling – With direct mailings, newsletters or invitations to events inform your customers and hand over promising responses to sales.

Encourage customers to trust in your products/company. With practical reports and tips & tricks you support customer loyalty. And loyal customers are happy to rate, post and present their experience with you.

Vom E-Mail-Marketing zur Marketing-Automation

Plan and control campaigns

It's easy.

Campaigns are an important link between the analytical and operational CRM in your company. Where is growth potential? Which target group promises the desired success?
Specifications that you capture creatively in appropriate campaigns. With full focus on the customer and his buying motives.

The digital process support in GEDYS IntraWare CRM makes it possible.

Teamwork zwischen Marketing und Vertrieb

Defining a campaign

Define a procedure model in the campaign and set the important goals. The campaign is now available for phone marketing or sales with all campaign information. Each processor has an electronic desk for processing. You can view the current status on your personal dashboard.

Creative mailings

Send campaign mailing to this audience. You pass First Response to the associated campaign.

Success

You and your team are happy about the success that can be demonstrated at any time.

And again, teamwork between marketing and sales is in demand.

They develop the campaign with creative approach and material. Tailored to the target group. The developed leads are given to the seller.

Focus on promising customers

You use the analysis to filter your target group or the CRM in marketing that suggests it to you with an automatic distributor.

Flexible expansion

Flexibly expand your campaign with additional mailings (automatic campaigns) and/or an event. With each further step, you expand the number of interested parties.

Feed for the funnel

The seller is pleased to receive a list of potential customers who are as informed and interested as possible.

Organize events

The Customer Journey does not only take place online.

Depending on the industry, interested parties can expect to get to know you at events. Whether event agency or event manager – events for customers, partners or employees involve a wide range of tasks. The organization? Simply with a CRM in marketing.
You can achieve great impact with events that really inspire you. There are no limits to your creativity in order to present the products or your company in the right light.
Contact points in offline marketing

  • Fairs & Roadshows
  • Training for partners and employees
  • Teambuilding Measures & Incentives
  • Workshops

You certainly have many ideas. But what no one sees then: the work behind the scenes. Your faithful assistant for the fast and easy event planning and organization is also called here: Colleague CRM.

Cooperation wanted?

From the rare event to the seminar catalog. Here, too, transparency, processes and automation play an important role.

Event, session and participant management

Scheduling and resource planning

Correspondences to service providers and participants incl. Templates

Search and book rooms and speakers

Assign tasks and control appointments

Cost and price calculation incl. Cancellation

Check-in handling

Event calendar on the web incl. Registration

Interface to WordPress for commercial events

Fully exploit the potential of the CRM.

And complement each other as a team.

For the best customer experience, all colleagues who are in contact with customers must always be up-to-date and work together as a team – across departments and across companies.

Notes and News Feeds

These and other features keep you up to date on campaigns, events and projects.

CRM 360° in the company

All processes and activities to customers, partners, suppliers are centrally summarized so that all colleagues are on the same level.

Time and task management

Remain meaningful. Schedule: Use the calendar to manage event and employee appointments.

Distributors maintained made easy

After all, let the distributors calculate automatically. You specify the criteria. All colleagues benefit from the elimination of annoying care.

can show successes. With CRM in marketing.

Scheduling, conducting and evaluating mailings, campaigns, events – this should also bring a good CRM in marketing. With the success evaluations, you quickly make it clear that investing in a CRM in marketing pays off for your company.
Price Table: Freeware
Price Tab: CRM2Host
Price on request: individual solutions

We speak your language.

Benefit from 30 CRM years and the corresponding project experience.

In this way, you benefit from our knowledge of current topics and proven processes. Reports about our projects can be found under Customers and Industries.
Find out more about us here.
GEDYS IntraWare Awards

Ideas and examples?

You are looking for a CRM for marketing.
We listen to you and show
best practices of other marketing teams.
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    Sabrina Mönnich
Sabrina Mönnich
Sales service

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CRM in Marketing 1
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