GEDYS IntraWare CRM in marketing
FOR MORE TEAM-WORK
Generate more leads and turn them into satisfied customers – as a team with your sales department.
without obligation and free of charge
HOW TEAMS BENEFIT FROM CRM IN MARKETING
Depending on the company’s focus, the main task for marketing is usually to generate new leads and hand them over to sales at the right moment.
When a CRM is used in marketing, it not only provides better lead management, but also smoother collaboration with the sales team. It brings transparency, time savings and simplifies processes. It also supports marketing in working with sales and service to turn leads into satisfied customers.
“The CRM tool from GEDYS IntraWare noticeably simplifies our everyday life. Finally, no more paperwork!”
Bianca Hoffmann, Graphic Designer, PÖSCHL TABAK GmbH & Co. KG,
about GEDYS IntraWare CRM
FROM LEAD TO FAVORITE CUSTOMER
Plan targeted actions for perfect customer journeys
Provide a seamless customer experience for every customer by connecting all sales, customer service, and marketing data into one big picture. The colleague CRM takes over the routine activities at the digital contact points and provides automations for mailings, campaigns and events to make marketing work much easier.
With GEDYS IntraWare CRM in marketing, you track the entire customer journey from prospect to loyal customer. And plan what next information from the lead makes a prospect to hand it over to sales. You strengthen customer loyalty with targeted campaigns using data from analytical CRM.
- Save new leads, contacts, or event attendees directly from the mailbox centrally in CRM. With transparency for all colleagues.
- View tasks, projects, participations, sales opportunities directly in your mailbox. Not only to customers but also to suppliers or the press.
- Very good for quick decisions and agreements.
- Keep track of all the facts you need. GEDYS IntraWare CRM provides you with lists and diagrams for this purpose.
- The marketing dashboard can be arranged variably. For example, on participants, workloads and tasks at events, new leads, the status of campaigns, tasks due or important deadlines.
Current marketing material
- Provide current brochures, flyers, questionnaires, reference stories, presentation slides, and marketing team contacts to Sales and Service
- Versioning prevents the use of old documents.
- Use of the stock management function for print material, giveaways or trade fair equipment such as roll-up banners, displays or monitors.
Status of marketing projects
- Tasks and deadlines for marketing projects are summarized transparently in the CRM.
- Each collaborating colleague automatically receives information or reminders from the CRM system.
- Overviews show the processing status of projects, campaigns and events – including the tasks of colleagues.
- Appointment inquiries via the Internet shorten the time needed to find appointments with the press, speakers or suppliers.
- Integration of important information sources and service offers directly from the Internet into CRM.
- Profit from Bahn.de, HRS or Wetter.com when organizing events. as well as the quick look at social media channels and the Internet.
- Also no problem: integration of ERP systems.
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100% GDPR compliant
For your legally compliant mailings, telephone actions and campaigns, CRM in Marketing includes the communication status and the associated process functions. GEDYS IntraWare CRM prevents sending if the status is set to “No advertising”, for example. This guarantees that you are Ready-for-GDPR.
free of charge and without obligation
E-MAIL PACKAGING: MUST-HAVE IN THE MAKETING MIX
Generate leads with mailings
Enriching Leads for Sales
- Send targeted information material or suitable offers to interested parties.
- With direct mailings, newsletters or invitations to events, you put your customers in the picture and receive a wide range of feedback.
- Filter out who has looked at your information.
- Finally, hand over the most promising prospects, the leads with the greatest potential, to sales.
- We rely on CleverReach for email marketing. All openings and clicks are in the GEDYS IntraWare CRM and are available to the sales department for further actions.
Expanding and retaining customers
- Encourage customers to trust your products or company via email marketing.
- With references, practical reports or tips & tricks on products or services, you support customer loyalty.
- Positive experiences are valued by your customers and lead to further purchases and referrals.
- Customer satisfaction, as evidenced by good online reviews, is invaluable to you: authentic testimonials become advertising messages that can turn prospects into new customers.
Professional mailings and newsletters with CRM
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PLANNING AND CONTROLLING CAMPAIGNS
Digital process support in CRM makes it easy
Campaigns are an important link between analytical and operational CRM in your company. Where is growth potential? Which target group promises success? Specifications that you set out in corresponding campaigns. With CRM in marketing, you put your focus on the customer and their motives for buying.
1. Define campaign
Define an approach model in the campaign and provide key objectives. Then provide the campaign with all the info for marketing and sales.
2. Determine target group
You filter out your target group on the basis of analyses. Or you can let the CRM in Marketing suggest a group with an automatic distribution list.
3. Send mailing
You send your campaign mailing to the defined target group. First reactions pass you into the associated campaign.
4. Expand campaign
Flexibly expand your campaign with additional mailings (automatic campaigns) or events. With each additional step, you increase the number of prospects.
5. Control success
Open rates and clicks show you where you score with your team and which prospects are promising.
6. Pass on leads
Your salespeople will be happy to have a list of potential customers who are maximally informed and interested.
They develop campaigns with creative appeal and appropriate material. Aimed precisely at your target groups. You hand over acquired leads with potential to your salespeople.
ORGANIZE COMPANY EVENTS
Easy thanks to CRM in marketing
Depending on the industry, prospects expect to meet you at events. You achieve great impact with events that inspire. There are no limits to your creativity to present the products or your company in the right light. In doing so, each type of event brings with it a plethora of tasks, whether your events take place online or offline.
For virtual, hybrid or live events such as.
- Product launches and presentations
- Webinars of any kind
- Conferences and meetings
- Fairs and congresses
- Workshops and trainings
- Coaching, teambuilding and incentives
- Strategy meetings and general meetings
the CRM in marketing is at your side for fast and easy organization with transparent processes and automation.
These functions facilitate event preparation:
- Event, session and participant management
- Scheduling and resource planning
- Correspondences to service providers and participants incl. Templates
- Search and book rooms and speakers
- Assign tasks and control appointments
- Cost and price calculation incl. Cancellation
- Check-in handling
- Event calendar on the web incl. Registration
- Interface to WordPress for commercial events