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CRM in Marketing 1

CRM IN MARKETING

for more teamwork & success


Generate more leads and turn them into satisfied customers -.
as a team with your sales department. Now even easier with Release 8.12!

free of charge and without obligation

How your team benefits from CRM in marketing


Depending on the company’s focus, the main task for marketing is usually to generate new leads and hand them over to sales at the right moment.

When a CRM is used in marketing, it not only provides better lead management, but also smoother collaboration with the sales team. It brings transparency, time savings and simplifies processes. It also supports marketing in working with sales and service to turn leads into satisfied customers.

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Discover highlights
of the
Release 8.12!

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Start screen of the recording for the video conference on the release 8.12 of GEDYS IntraWare
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Please select the German subtitles for the video and change them into English.

“The CRM tool from GEDYS IntraWare noticeably simplifies our everyday life. Finally, no more paperwork!”

Bianca Hoffmann, Graphic Designer, PÖSCHL TABAK GmbH & Co. KG,
about GEDYS IntraWare CRM

From lead to favorite customer

Plan targeted actions for perfect customer journeys


Provide a seamless customer experience for every customer by connecting all sales, customer service, and marketing data into one big picture. The colleague CRM takes over the routine activities at the digital contact points and provides automations for mailings, campaigns and events to make marketing work much easier.

With GEDYS IntraWare CRM in marketing, you track the entire customer journey from prospect to loyal customer. And plan what next information from the lead makes a prospect to hand it over to sales. You strengthen customer loyalty with targeted campaigns using data from analytical CRM.

BusinessMail

You create new leads and contacts directly from the mailbox. So do participants at your event. Directly in CRM – Transparent for all colleagues.
For all customers, suppliers, press, you can see the processes, projects, participations, opportunities and so on directly in your mailbox. Very good for quick decisions and agreements.

Automation

Keep track of the facts you need to know every day. GEDYS IntraWare CRM provides you with many lists and diagrams.

You put together your marketing dashboard the way you want. For example, on participants, workloads and tasks at events, on new leads, the status of campaigns, tasks due or important deadlines.

The latest marketing material

Provide sales and service with all current brochures, flyers, questionnaires, reference stories and presentation slides, including the contact persons in the marketing team. Versioning prevents the use of old documents. Or why not use a stock management system for printed material, giveaways and roll-up banners.

Status of marketing projects

Tasks and deadlines for your marketing projects are transparently summarized in the CRM. Of course, each co-worker receives information and reminders from the CRM system. Overviews show you the processing status of your projects, campaigns and events – including the tasks of your colleagues. Appointment inquiries via the Internet shorten your appointment finding process with the press, speakers or suppliers.

Quickly integrate

Integrate important information sources and service offerings directly from the Internet into your CRM. For example, you can benefit from Bahn.de, HRS or Wetter.com when organizing events. or from looking at social media and the internet regarding your business. Do you also need data from the ERP? No problem.

Please click on the image to enlarge.

100% GDPR compliant

For your legally compliant mailings, telephone actions and campaigns, CRM in Marketing includes the communication status and the associated process functions. GEDYS IntraWare CRM prevents sending if the status is set to “No advertising”, for example. This guarantees that you are Ready-for-GDPR.

free of charge and without obligation

Email marketing: the must-have in the marketing mix

Generate leads with mailings


Enriching Leads for Sales

Send targeted information material or suitable offers to interested parties. With direct mailings, newsletters or invitations to events, you put your customers in the picture and receive a wide range of feedback.

Filter out who has looked at your information. Finally, hand over the most promising prospects, the leads with the greatest potential, to sales.

We rely on CleverReach for email marketing. All openings and clicks are in the GEDYS IntraWare CRM and are available to you and your sales department for further actions.

Expanding and retaining customers

Encourage customers to trust your products or company via email marketing. With references, practical reports or tips & tricks on products or services, you support customer loyalty.

Positive experiences are valued by your customers and lead to both further purchases and referrals. Customer satisfaction, as evidenced by good online reviews, is invaluable to you:

Authentic testimonials become advertising messages that can turn prospects into new customers.

From email marketing to marketing automation
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Plan and control campaigns easily

Digital process support in CRM makes it possible


Campaigns are an important link between analytical and operational CRM in your company. Where is growth potential? Which target group promises the desired success? Specifications that you set out in corresponding campaigns.
With CRM in marketing, you put your focus on the customer and their motives for buying.

1. Define campaign

Define an approach model in the campaign and provide key objectives. Then provide the campaign with all the info for marketing and sales.

2. Determine target group

You filter out your target group on the basis of analyses. Or you can let the CRM in Marketing suggest a group with an automatic distribution list.

3. Send mailing

You send your campaign mailing to the defined target group. First reactions pass you into the associated campaign.

4. Expand campaign

Flexibly expand your campaign with additional mailings (automatic campaigns) or events. With each additional step, you increase the number of prospects.

5. Control success

Open rates and clicks show you where you score with your team and which prospects are promising.

6. Pass on leads

Your salespeople will be happy to have a list of potential customers who are maximally informed and interested.

For perfect teamwork between marketing and sales

They develop campaigns with creative appeal and appropriate material. Aimed precisely at your target groups. You hand over acquired leads with potential to your salespeople.

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Video: Campaign management: plan & control campaigns
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Organize corporate events easy

thanks to CRM in marketing


Depending on the industry, prospects expect to meet you at events. You achieve great impact with events that inspire. There are no limits to your creativity to present the products or your company in the right light. At the same time, each type of event brings with it a plethora of taskswhether your events take place online or offline.

For your virtual, hybrid or live events, such as.

  • Product launches and presentations
  • Webinars of any kind
  • Conferences and meetings
  • Fairs and congresses
  • Workshops and trainings
  • Coaching, teambuilding and incentives
  • Strategy meetings and general meetings

the CRM in marketing is at your side as a faithful assistant for fast and easy organization with transparent processes and automation. These functions make it much easier for you to prepare events:

  • Event, session and participant management
  • Scheduling and resource planning
  • Correspondences to service providers and participants incl. Templates
  • Search and book rooms and speakers
  • Assign tasks and control appointments
  • Cost and price calculation incl. Cancellation
  • Check-in handling
  • Event calendar on the web incl. Registration
  • Interface to WordPress for commercial events

Success with CRM in marketing:
Investing pays off


Plan, execute and evaluate mailings, campaigns, events – that’s what makes your marketing team successful. And with success evaluations, you quickly make it clear that the investment in a CRM in marketing pays off for your company.
We will be happy to advise you on the package selection: +49 531 123 868 420

CRM

59 €

monthly per user

  • Contacts & Office
  • Schedule & Workflow
  • CTI
  • Social
  • CRM app

CRMPlus

10 €

in addition to package CRM monthly per user

  • Sales
  • Service*
  • Marketing**
  • Event***

Our recommendation:
The affordable all-in-one package!

CRMComplete

79 €

monthly per user

All functions for all
licensed employees

CRMOnDemand

Price

depending on

  • Number of licenses
  • Clustering
  • additional systems
  • Application scaling
  • individual interfaces
  • individual adaptations

All prices are per user per month, with no term limit. The minimum order quantity is 10 licenses. All modules include the languages German and English.
*Service incl. Contratcs, Inventory, Knowlegde & Ticket Tracking, **Marketing incl. Campaigns & CleverReach Bridge, ***Event incl. WooCommerce Integration

Experience GEDYS IntraWare CRM live in the video presentation and discover the advantages of the software!

Live-Video-Präsentation der CRM-Software von GEDYS-IntraWare
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kurzer Pfeil in orange zeigt nach rechts unten
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CRM tour registration form

Please fill out & submit the form. You will then receive an email with a link to confirm your registration. We need the personal data you provide for the appointment coordination. After confirmation, you will receive an appointment for the CRM tour from our sales department by mail or phone call.

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