Automation in email marketing frees from routine activities
Creating texts for newsletters and mailings takes time. So is the conception of the campaign process. A CRM cannot provide this creative part of your work. But the whole downstream process already.
Sales and marketing in a team
You send newsletters and mailings. You put valuable information on your homepage. But how should you get in touch with interested parties now – without fishing in the gloom? Calling contacts from the recipient group indiscriminately is more of a waste of time.
Today, modern CRM systems work hand-in-hand with specialized email marketing software. The marketing team sends beautifully designed HTML mailings and newsletters to the contacts from CRM. Afterwards, the system will show you which information your contacts are interested in. quantitatively and qualitatively for the individual contact. An acquisition call is now promising.
Time gained for more creativity
Or you can go one step further and design an email campaign together with marketing. Due to the click behavior in the newsletter or after a download from your website, further information is automatically sent to the interested readers and website visitors. No further screening and selection of the contacts on your part is necessary for this.
If CRM in marketing is also used, sales and marketing can work together perfectly. The constant mailings of the campaign enrich the contacts with additional data (interests). You recognize which stage of the purchase decision your contacts are at and address them in a targeted manner.
The time-consuming search for the truffles for distribution, as Mr Dirk likes to say, is passé.