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CRM ARTICLES ARCHIVE

Articles published in the trade press on the subject of CRM


Our CRM articles are based on our many years of experience and extensive expert knowledge in the field of customer management. Use our know-how and be one step ahead of the competition.

Professional article published in Bahn-Manager: Reference story DB Communication Technology by GEDYS IntraWare
CRM Articles Archive 11

With CRM to a strategy for success

Draw strategic conclusions via central evaluations of employee experiences

Our article “With CRM to a strategy for success” describes how DB Kommunikationstechnik can use CRM to evaluate the experiences of its own sales staff and use them strategically. Published in Bahn-Manager magazine, issue #04/05 2020, starting on page 30.

CRM software ensures efficient further development, specialist article at Blech Online by GEDYS IntraWare
CRM Articles Archive 12

CRM software ensures efficient further development

Modernized sales & service process at Berndorf Band Group ensures satisfied customers

A group-wide, individual CRM solution has replaced the in-house programmed software at Berndorf Band. At blechonline.de you can read everything about the introduction of the new application.

Cover image for technical article "Difference xRM and CRM" by GEDYS IntraWare
CRM Articles Archive 13

Difference between xRM and CRM

Further development of customer relationship management

The article in Midrange Magazine looks at the evolution of CRM to xRM and cites the benefits of xRM.

Cover image for GEDYS IntraWare article "Comprehensive Integration
CRM Articles Archive 14

Comprehensive integration leads to borderless system worlds

Exploiting potential properly

The article in Midrange Magazine describes how you can use SAP interfaces to optimize processes and shows what possibilities the BusinessMail4SAP® solution offers you.

Cover image for professional article "Buy CRM software and good?" by GEDYS IntraWare
CRM Articles Archive 15

Buy CRM software and good?

Further development of customer relationship management

Buying software: The article, which appeared in the online magazine of Elektrotechnik Vogel, explores the question of what all should be considered before making a CRM purchase.

Cover image for GEDYS IntraWare article "What is Customer Centricity?
CRM Articles Archive 16

What’s behind Customer Centricity

What should the term and strategy behind it do?

The article on customer centricity strategy in Vertriebsmanager Online deals not only with the term but also with the question of why it is no longer enough today to produce great products. He describes Customer Centricity strategy as a competitive advantage and shows how it can be implemented in your company.

Cover image for GEDYS IntraWare article "Closer to the customer
CRM Articles Archive 17

Closer to the customer

CRM in Transformation

The article in the print edition of SQ Magazine describes what companies need to pay attention to if they want to adapt their CRM to the digital world and be closer to the customer:

  • What is digital transformation?
  • What distinguishes the digital age?
  • What are the opportunities and risks for companies?
  • What role does a CRM play in this?
Cover picture of the technical article "With mobile CRM to the omniscient field service" by GEDYS IntraWare
CRM Articles Archive 18

With Mobile CRM for an omniscient field service

Typical situations from the field service everyday life

Having all the customer data and facts at your fingertips on the go means you can respond better to customer needs – and maximize your sales opportunities. The article appeared in ERP News Online.

Cover picture for article "Interview with Ralf Geishauser" from GEDYS IntraWare
CRM Articles Archive 19

Interview with Ralf Geishauser

This employs CRM manufacturers and users

CRM-Tech.World spoke with GEDYS IntraWare Managing Director Ralf Geishauser about current CRM topics. You can read the full interview here.

Cover image for technical article "How to generate traffic and leads" by GEDYS IntraWare
CRM Articles Archive 20

How to generate traffic and leads in marketing

Relevant customer contacts contribute significantly to the success of a company

Generating leads in marketing: This article describes the importance of a CRM and the cooperation between sales and marketing in customer acquisition, picking up on important aspects from two studies. Learn more here.