CRM ARTICLES ARCHIVE
Articles published in the trade press on the subject of CRM
Our CRM articles are based on our many years of experience and extensive expert knowledge in the field of customer management. Use our know-how and be one step ahead of the competition.
Draw strategic conclusions via central evaluations of employee experiences
Our article “With CRM to a strategy for success” describes how DB Kommunikationstechnik can use CRM to evaluate the experiences of its own sales staff and use them strategically. Published in Bahn-Manager magazine, issue #04/05 2020, starting on page 30.
Modernized sales & service process at Berndorf Band Group ensures satisfied customers
A group-wide, individual CRM solution has replaced the in-house programmed software at Berndorf Band. At blechonline.de you can read everything about the introduction of the new application.
Further development of customer relationship management
The article in Midrange Magazine looks at the evolution of CRM to xRM and cites the benefits of xRM.
Exploiting potential properly
The article in Midrange Magazine describes how you can use SAP interfaces to optimize processes and shows what possibilities the BusinessMail4SAP® solution offers you.
What should the term and strategy behind it do?
The article on customer centricity strategy in Vertriebsmanager Online deals not only with the term but also with the question of why it is no longer enough today to produce great products. He describes Customer Centricity strategy as a competitive advantage and shows how it can be implemented in your company.
CRM in Transformation
The article in the print edition of SQ Magazine describes what companies need to pay attention to if they want to adapt their CRM to the digital world and be closer to the customer:
- What is digital transformation?
- What distinguishes the digital age?
- What are the opportunities and risks for companies?
- What role does a CRM play in this?
Typical situations from the field service everyday life
Having all the customer data and facts at your fingertips on the go means you can respond better to customer needs – and maximize your sales opportunities. The article appeared in ERP News Online.
Relevant customer contacts contribute significantly to the success of a company
Generating leads in marketing: This article describes the importance of a CRM and the cooperation between sales and marketing in customer acquisition, picking up on important aspects from two studies. Learn more here.