-
Campaign management for successful marketing
The “Campaign Management” article deals with how campaigns can be successfully planned and carried out without losing track.
-
CRM & ERP: Why link both systems?
CRM and ERP: Why link the two systems? In this article, you will learn answers to this question and other important facts about CRM and ERP.
-
What is AI doing in customer management?
Sabine Friedersdorf, Marketing Manager of GEDYS IntraWare, describes in this article from a personal point of view why artificial intelligence is needed in CRM.
-
Corporate Digital Responsibility
Businesses and politicians recognize their responsibility for a digitized society. The discourse around the concept of Corporate Digital Responsibility (CDR) tries to find ways to meet new demands for conscientiousness.
-
XaaS – Anything as a Service
XaaS in a nutshell: What is the advantage of Anything as a Service for companies today?
-
Lead Management using the example of car trading
Lead Management using the example of car trading: How CRM software can help turn potential customers into actual buyers.
-
Brave New Work? Workplace of the future is changing
New Technologies – Curse and Blessing? The blog article describes how the workplace of the future (New Work) will change and also bring us positive aspects.
-
Understanding and optimally controlling the customer journey
Making customer journey as enjoyable and smooth as possible is an important aspect to build long-term customer loyalty and increase customer satisfaction.