What are the benefits of a cloud CRM system?
Cloud CRM system – dangerous or useful? This is a question many companies are asking themselves. The fact is: the use of cloud CRM systems in Germany is increasing.
For customer loyalty management in particular, a cloud CRM system adds significant value for users, as customer data can be accessed from any device, including on the go from sales or service, before or during a meeting with customers. No additional IT is required for this and the introduction of the cloud CRM system is quick. The following article presents the risks of the cloud, how to get around them, and the cloud CRM solution from GEDYS IntraWare.
Criticism of the Cloud CRM System
Despite the benefits of relatively new technology in the digital age, the cloud has been criticized by some. It often leads to the point that access is only possible with a stable and fast Internet connection, so that locally stored programs are preferable whenever the connection is not good enough.
In addition, dependency, privacy, security, effort and the flexibility of the cloud are considered to be the biggest criticisms that speak against the cloud-based use of software.
What is the point of this criticism?
Missing Internet connection
Modern solutions also offer optional offline access if there is no Internet connection, so you are not permanently dependent on a stable and fast Internet connection.
Dependence on the cloud provider
Dependence on the cloud provider is not a problem if the terms for cloud contracts are short and if care is taken to ensure that the cloud provider makes the data from the CRM system available when the contract ends.
Many cloud providers specialize in hosting and are thus often more adept than the company itself. When assessing quality, it is helpful to look at the corresponding ISO certification and redundant infrastructure (servers, databases, network, etc.). According to BitKOM, 85% of the IT attacks registered by companies are not related to cloud solutions.
In terms of administration, the effort for cloud CRM software is lower for the own company if the cloud provider takes care of the maintenance and care of the IT infrastructure and software updates. Services for setup, customization and training from the solution provider reduce the effort for the own company. >> Check Cloud CRM Offer
Data protection remains a sensitive issue. The question here is in which country the cloud server is located and which agreements are concluded for commissioned data processing. In principle, hosting in Germany is preferable to other locations.
There are cloud CRM systems that do not allow customization of the standard version. Here one is strongly bound to the existing processes and existing possibilities of the configuration. However, some systems allow programmatic changes to be made, making cloud solutions very flexible.
Benefits of the Cloud CRM System
A cloud CRM system does not require installation on the endpoints. Regardless of the operating system, it is possible to access CRM data on any device and anywhere.
The time for the rollout of the cloud CRM system is usually shorter than for onpremise projects, because there is no need to procure IT hardware and server licenses. Nor does it need to provide and train additional staff to manage them.
A fast ROI (>>free checklist ROI consideration) without high initial investment makes the monthly rental model attractive. The costs can thus be reliably calculated.
Cloud CRM system hosting
If you need a CRM system but don’t want to buy additional IT, GEDYS IntraWare CRM gives you a reliable cloud CRM system with the core functions for sales, marketing and service that you can also get as an on premise system. Moreover, the application can be customized according to your personal ideas and requirements.
In terms of security, CRM2Host brings state-of-the-art hosting standards. This protection is provided by RAID1, clustering, IBM Replication data security, and SSL data encryption technologies. In addition, the cloud CRM system is operated in Germany. This has the advantage that you benefit from the confidentiality of the data and from the basic prohibition of the transfer of data to unsafe third countries.
Security against failures is also guaranteed with redundant resources and connections. The servers as well as the data transfer are subject to permanent monitoring and through backups, the data in the cloud CRM solution is backed up every night so that it can be quickly restored in the event of an emergency.