CRM with sales control:
3 pillars for more success
Keeping track of long-term goals here can be a real challenge. Numerous functions of CRM software – often in integration with your existing ERP system – are your helpful companions in everyday life – not only for the sales management, but also for the employees.
1. Systematically evaluate and process customers
- What interactions and correspondences have there been with the customer so far?
- Is there a need for action?
- Are there open offers or service tickets?
- How have the sales figures developed in recent months?
- …
All this and more is answered by a CRM with sales control at the touch of a button. The relevant information will appear via mail integrations or CTI (Computer Telephony Integration) as soon as the customer contacts you.
Lead management capabilities make it easy to evaluate existing leads. In collaboration with marketing, you develop workflows that allow the lead to be enriched by marketing first, so that it is not given to sales until it is ready.
With valuation capabilities and correspondence tracking, you can easily keep track of when and where to proactively act. So no more chances will be missed.
2. Optimum utilization and lower costs due to efficient processes
This also makes it easier for you and your employees to change procedures, for example in response to changing market conditions, and to facilitate communication between all stakeholders.
CRM software with mobile access – for example via a mobile CRM app for smartphones and tablets – enables the field service to respond flexibly to customer requests on the go and at the customer’s site. In addition, integrated tour planners not only help to plan the service, but also to plan the sales in a time-saving manner or to realize spontaneous detours within short-term released periods.
A CRM system will also make the inner service staff enjoy their day-to-day work. For example, when creating quotations with an offer configurator, CRM software with extensive templates, archives, and tracking capabilities takes many routine steps. It doesn’t have to be tediously repeated in individual steps or crawled out of old data, but is just a few clicks away easily customizable ready.
It is precisely here that the link to your ERP system pays off. Existing item data can be easily transferred from the ERP and used for quotation creation. With the incoming order confirmation, the data is then returned to the ERP and makes the invoicing a simple handle.
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3. Keep an eye on numbers and goals, plan and achieve them
Depending on your needs, as a sales manager, you keep the big picture or as area manager your personal area of responsibility with the annual specifications and individual customer journeys in focus. Because you set up the dashboard the way you need it. This makes it easy to focus on the key figures that are relevant to your area of responsibility.
Conclusion: CRM with sales control for more customer satisfaction and motivation = success
Along with a clear commitment to customer centering, your CRM with sales control serves the success of your employees, your sales and thus your company. Your satisfied customer will thank you for the proactive actions at the right time. Your employees will be pleased about reduced work steps, simple communication and more overview. CRM with sales control is actually a win for everyone.