What does AI have to look for in customer management?
Sabine Friedersdorf, Marketing Manager of GEDYS IntraWare, describes in this article from a personal point of view why artificial intelligence is needed in CRM.
Micro Moments – why they are so important
We experience moments on the Internet that inspire us or in which we seek information and discover new things. Google refers to these moments as Micro Moments. Use these contacts with your customers to reach them with the right message.
CRM Manager: What does it bring to the company?
The CRM Manager is a link between the specialist departments, a central contact person and also an interface to external service providers. Learn more about its tasks and activities in this article.
Save time with effective CRM
Work determines a large part of our time. We show how an effective CRM helps you have more time for the family.
XaaS – Anything as a Service
XaaS in a nutshell: What is the advantage of Anything as a Service for companies today?
CRM Trends 2019
For strong competitiveness, more and more companies are relying on pursuing key CRM trends. Here you will find the most important trends for 2019.
CRM definition – customer relationship management
What does the abbreviation CRM actually stand for? And what exactly is behind the term? Learn more about the CRM definition.
CRM & ERP: Why link both systems?
CRM and ERP: Why link the two systems? In this article, you will learn answers to this question and other important facts about CRM and ERP.
What is xRM and what problems does it solve?
What is xRM? The holistic relationship management within a company. But what distinguishes xRM from CRM? And what are the benefits of xRM?
Who needs CRM?
Who needs CRM? A question many companies ask themselves. Why it is not enough to maintain customer data in an Excel spreadsheet is explained in a clear way.