Understanding and optimally controlling the customer journey
Making customer journey as enjoyable and smooth as possible is an important aspect to build long-term customer loyalty and increase customer satisfaction.
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Brave New Work?
New Technologies – Curse and Blessing? The blog article describes how the workplace of the future will change and bring us positive aspects.
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Lead Management using the example of car trading
Lead Management using the example of car trading: How CRM software can help turn potential customers into actual buyers.
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Corporate Digital Responsibility
Businesses and politicians recognize their responsibility for a digitized society. The discourse around the concept of Corporate Digital Responsibility (CDR) tries to find ways to meet new demands for conscientiousness.
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Motivating through understanding
A successful CRM implementation depends on the positive basic attitude of the employees. Resistance should be prevented with various measures. Motivate your employees by understanding the big picture.
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A journey through 30 years of CRM
30 years of CRM: developments in trends, innovations and new technologies for the world of work of tomorrow. A round birthday is a good reason to review the last few years.
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What does AI have to look for in customer management?
Sabine Friedersdorf, Marketing Manager of GEDYS IntraWare, describes in this article from a personal point of view why artificial intelligence is needed in CRM.
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Micro Moments – why they are so important
We experience moments on the Internet that inspire us or in which we seek information and discover new things. Google refers to these moments as Micro Moments. Use these contacts with your customers to reach them with the right message.
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